Senior City Business manager (Brand Execution-BTL)- Mumbai, New Mumbai, Noida

Role- Senior City Business manager (Brand Execution-BTL)- Mumbai, Navi Mumbai, Noida (One position per city)

Excellent communication skills in Hindi, English, and the regional language are required, 

Noida (Hindi is must) must know the city well geographically

Mumbai & Navi Mumbai (Hindi and Marathi is must), must know the city well geographically

Work days: 6 days working,  Weekly off: Monday (Sunday working day)

About the role:
We are seeking a highly motivated, resourceful, and street-smart city business Manager to lead and execute onground BTL (Below-the-Line) marketing campaigns within the assigned city/geography. This role is crucial for driving brand visibility and consumer engagement through localized activities in Residential Welfare Associations (RWAs) and societies. The Sr. BDM will be responsible for end-to-end campaign ownership, team management, stakeholder relations, and ensuring operational excellence against strict timelines.

Job Description:
1. Campaign Strategy and Execution (On-Ground BTL Focus):
● Campaign Management: Lead the planning, execution, and management of various localized BTL
campaigns, including but not limited to:
○ Lift Branding
○ Gate Branding
○ Flea Market participation
○ Canopy Activities
○ Door-to-Door Sampling
○ Targeted WhatsApp Campaigns within RWA/Societies networks.
● Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure
flawless campaign deployment and adherence to operational standards.
● Permissions and Negotiation: Proactively secure necessary permissions for executing activities within
societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.
● Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor relationships effectively.
2. Operational Excellence and Time Management:
● Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic
logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established
deadlines.
● Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails,
WhatsApp) to ensure rapid response and timely dissemination of critical information.
● Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards,
tracking key metrics, expenditure, and effectiveness for leadership review.

3. Stakeholder Management and Communication:
● Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the
needs of internal teams, external vendors, and RWA/Society administrators.
● Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate
effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign
support.
● Conflict Resolution: Demonstrate strong conflict management and client escalation management skills,
acting as the primary point of contact for resolving on-ground issues swiftly and professionally.
● Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring
clear, professional, and persuasive interaction with all parties.
4. Local Expertise and Network Building:
● Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies
of the particular city.
● Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy
relationships with key RWA personnel and local influencers.
● Language Fluency: Must speak the local language fluently to facilitate effective communication,
negotiation, and rapport building within the community.
● Local Residency: Must be currently residing in the same city to ensure immediate availability and deep
local understanding.

5. Ownership and Personal Attributes:
● Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success,
budget adherence, and team performance.
● Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under
pressure.
● Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick
decision-making, and adaptability in challenging field environments.

Required Qualifications and Experience
● 5+ years of experience in Business Development, Field Marketing, BTL Campaign Management, or related
sales operations of a city including managing sales team .
● Proven experience managing small field teams and delivering measurable results in localized campaigns.
● Mandatory residency within the designated city.
● Fluency in the local regional language is mandatory.
● High proficiency in Microsoft Excel for data analysis and dashboard creation.
● Demonstrated negotiation and conflict resolution skills.
Success Metrics :Success in this role will be measured by:
● Timely and successful execution of all assigned BTL campaigns.
● Effectiveness of negotiation in securing permissions and optimizing vendor costs.
● Quality of dashboards and reporting provided.
● Positive feedback regarding stakeholder and RWA relationship management.
● Overall productivity and engagement of the field team.