Brand Coordinator & Senior Merchandiser

The Brand Coordinator & Senior Merchandiser is responsible for managing, enhancing, and protecting the organization’s brand presence across all physical and digital channels. This role leads merchandising strategy, branded purchasing, gifting programs, and event-based branding. The coordinator supports marketing initiatives through design work, vendor management, and brand execution—ensuring consistency, high quality, and a strong visual identity across the organization.

Brand Coordination

• Maintain and enforce brand standards across all branches, departments, digital platforms, signage, apparel, and merchandise.
   
• Support marketing campaigns, promotions, and community programs by coordinating all branded elements.
   
• Assist in developing brand guidelines, creative templates, and new brand assets as needed.
   
• Conduct brand audits to identify outdated materials, inconsistencies, or opportunities for improvement.
   
• Ensure brand accuracy and compliance on all print, digital, and physical applications.
   

Graphic Design & Creative Support

• Create or assist with design of branded materials such as flyers, signage, apparel artwork, banners, packaging, labels, stickers, and promotional graphics.
   
• Prepare print-ready files, proofs, and production layouts for vendors.
   
• Collaborate with the marketing team on creative concepts for events, campaigns, and seasonal promotions.
   
• Maintain a library of brand assets, merchandise artwork, photographs, and templates.
   
• Participate in brainstorming and creative planning sessions to enhance visual storytelling.
   

Merchandising Strategy & Execution

• Lead the planning, purchasing, and management of all branded merchandise, uniforms, giveaways, member gifts, and promotional items.
   
• Design and organize in-branch displays, seasonal layouts, and marketing presentation racks to maximize visibility and engagement.
   
• Monitor inventory levels and maintain an organized merchandising system for all branches and event needs.
   
• Evaluate merchandise trends to identify new opportunities for apparel, promotional products, and member-facing items.
   
• Oversee quality control of all delivered merchandise, ensuring accuracy and excellence.
   

Gifting Purchasing & VIP Program Support

• Manage purchasing for gifting initiatives, VIP programs, member appreciation events, holiday programs, and employee recognition.
   
• Select and curate branded and non-branded gifts that align with seasonal campaigns, member demographics, and organizational values.
   
• Coordinate packaging, presentation, and distribution for gift programs to ensure a premium and consistent experience.
   
• Track gifting budgets, quantities, and fulfillment timelines.
   

Vendor & Budget Management

• Serve as the primary liaison with all merchandise, apparel, printing, and gifting vendors.
   
• Obtain quotes, proofs, samples, and approvals for all branded orders.
   
• Negotiate pricing, quality standards, timelines, and bulk-order efficiencies.
   
• Track all merchandising and gifting expenditures to remain within budget guidelines.
   
• Maintain vendor compliance, brand guideline adherence, and production accuracy.
   

Event & Campaign Support

• Coordinate branded materials, signage, apparel, décor, and merchandise kits for community events, sponsorships, branch events, and internal campaigns.
• Assist with event setup to ensure professional, visually appealing branded environments.

• Bachelor’s degree in Marketing, Communications, Design, Retail Merchandising, Business, or related field preferred.
   
• 2–5+ years of experience in merchandising, brand coordination, marketing operations, or design.
   
• Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop) or equivalent design tools. As well as Canva.
   
• Strong understanding of branding, retail presentation, visual identity, and consumer behavior.
   
• Experience with vendor management, purchasing, and inventory systems.
   
• Excellent communication, creativity, and organizational skills.
   
• Experience in financial services or gaming/hospitality environments is a plus.
   

Key Competencies

• Creative Eye & Strong Design Skills – Ability to interpret brand identity into clean, compelling visuals.
   
• Brand Stewardship – Ensures consistency and accuracy across all touchpoints.
   
• Project & Time Management – Handles multiple orders, timelines, and creative tasks efficiently.
   
• Vendor Relations – Negotiates effectively and maintains high-quality standards.
   
• Detail-Oriented – Tracks inventory, reviews proofs, and monitors production closely.
   
• Collaborative Mindset – Works well with marketing, HR, operations, community, and leadership teams.
   
• Resourceful & Proactive – Anticipates needs, plans ahead, and solves problems early.