Strategy Intern - Social and Brand

Strategy Intern – Social & Brand

Location: Bangalore (On-site)
Type: Full-time, Paid Internship
Eligibility: Not suitable for candidates currently pursuing academics full-time

Application Form: https://forms.gle/SiwLgTrWryTXzy9a9

About Wirality

Wirality is a new-age independent agency built at the intersection of culture, creativity, and performance marketing.

We believe brands grow when they become part of relevant conversations on the internet. Through our philosophy of ART × MATH, we combine creative thinking with media intelligence to drive real business impact.

At Wirality, strategy is not just PowerPoint decks and buzzwords. It is understanding people, culture, internet behavior, and helping brands participate meaningfully in conversations that matter.

Core Job

Learn how social strategy, culture, and creative thinking come together to shape modern brands.

As a Strategy Intern – Social & Brand, you will work closely with strategists, creative teams, account managers, and community managers to understand how internet culture, audience behavior, and insights translate into content, campaigns, and brand growth.

This role is designed for someone who spends time observing the internet, understands social behavior, and wants to build a career in digital strategy, brand thinking, or creative planning.

What You’ll LearnSocial & Content Strategy

• Understand how social media strategy is built for brands

• Learn how different platforms behave and how audiences consume content

• Assist in monthly planning, campaign thinking, and content direction

Trend & Culture Mapping

• Track trends, creator movements, memes, internet conversations, and audience behavior

• Learn how to convert observations into:

• content opportunities

• insights

• campaign recommendations

• Understand the difference between:

• trends

• insights

• strategic thinking

Campaign Thinking

• Collaborate with:

• creative teams

• media teams

• account management teams

• Learn how campaigns are adapted for social media execution

• Support brainstorming, ideation, and topical planning

Community & ORM Understanding

• Learn how brands manage conversations and communities online

• Support ORM and response management processes

• Observe audience sentiment and platform behavior patterns

Strategic Execution

• Assist strategists and community managers in:

• research

• insight gathering

• narrative development

• social listening

• Learn how strategy supports:

• creative output

• media planning

• campaign performance

What We’re Looking ForYou’ll Love This Role If You:

• Spend too much time online observing internet culture

• Naturally notice trends, conversations, and audience behavior

• Love understanding why people engage with content

• Are curious about branding, marketing, and digital culture

• Want to build a career in:

• strategy

• advertising

• digital marketing

• brand planning

Skills & Qualities

• Strong observation and critical thinking skills

• Good communication and presentation ability

• Comfortable working in fast-paced environments

• Strong curiosity and willingness to learn

• Ability to multitask and stay organized

• Open to feedback and collaborative work

Bonus If You:

• Follow creators, brands, and internet trends actively

• Love pop culture, TV, films, and social media

• Have basic understanding of digital marketing or advertising

• Enjoy analyzing why certain content performs well online

What Success Looks LikeIn the First 3 Months

• You understand how social strategies are built

• You actively contribute observations, trends, and insights

• You become comfortable supporting content and campaign planning

In the First 6 Months

• You contribute meaningfully to strategic thinking across accounts

• You can independently identify relevant trends and opportunities

• You understand how strategy translates into campaigns and content

The Kind of Person Who Will Thrive Here

You will thrive here if you:

• Are deeply curious about internet culture

• Enjoy observing people and conversations online

• Can balance creativity with analytical thinking

• Are proactive and eager to learn

• Enjoy collaborative and fast-moving environments

The Kind of Person Who Will Struggle Here

This role may not be a fit if you:

• Think social media is just posting content

• Need constant hand-holding and structure

• Are disconnected from trends, culture, or platform behavior

• Prefer slow-paced environments with repetitive work

• Are not open to feedback or iteration
  
  

Other Requirements

• Love TV, cinema, and pop culture

• Ability to commute to office

• Own a laptop you can use at work

• Growth-oriented mindset

Our Working Style

• Lead by example

• EQ over IQ

• Solution over problem

Important Note

This is a full-time, paid internship based in Bangalore.

Due to the volume of applications, only shortlisted candidates will be contacted.