Brand Governance | Senior Assoiciate

There's real craft in protecting and propelling a brand, and it starts with people who understand that governance and creativity aren't opposites, but partners. As a Brand Governance Senior Associate at PwC, you'll bring your expertise in brand strategy, compliance, and execution to embed best-practice brand governance across the firm, based in Sydney / Gadigal. You'll build strong relationships with internal teams, blending hands-on delivery with strategic influence to ensure PwC's brand is both protected and distinctively positioned in market. 

Why PwC? 

At PwC Australia, your skills meet purpose. We tackle big challenges across industries like finance, technology, energy, and health —giving you the chance to make a real impact. Here, your growth is our priority. You’ll work with leading teams, explore new technologies, and unlock your full potential. 

Join a global community of more than 370,000 people who value bold ideas, collaboration, and lasting change. Together, we’re building trust and shaping the future. 
 

What you’ll do: 

• Be the key brand governance/compliance expert across all Brand Standards – visual identity, co-branding and naming. 

• Champion our visual identity across the firm, providing expert advice, guidance and approvals to our people, Partners, designers (on and offshore) and agencies to ensure compliance with our brand guidelines and maximise the impact of our brand. 

• Implement processes and provide advice to our people and Partners on co-branded initiatives across the firm, working alongside other internal business risk teams to ensure adherence to our global network standards, brand guidelines and policies. 

• Provide strategic and creative advice on all naming enquiries, ensuring any new names for products and services comply with our brand network standards and legal requirements, as well as meeting commercial objectives. 

• Provide brand advice and approval on all new technology offerings. 

• Monitor and work alongside external agencies and internal design teams to ensure adherence to brand guidelines and best practice use of our visual identity. 

• Act as the first point of escalation for any compliance related issues identified through brand channel monitoring. 

• Review all social media content. 

• Work alongside members of the broader Business Risk community to ensure our approval processes. 

• Maintain best practice and explore opportunities for streamlining/automation 

• Development and implementation of an annual brand governance plan that covers how we educate, communicate and comply with our Brand Network Standards. This includes: 

• Ownership and implementation of monthly firmwide internal communications on brand governance, processes, campaign updates, guidelines and education tools. 

• Ownership and activation of Brand SharePoint site. 

• Maintenance of firmwide templates across Microsoft and Canva as well as all other brand resources. 

• Creation and scaling of brand education content using AI tools. 

• Provide support for all Network Standards reporting. 

• Provide support on campaign management and delivery for all brand campaigns. 

• Act as the AI Champion for the Brand team, identifying and applying AI-enabled ways of working to scale brand education, governance and operational efficiency. 

What we are looking for: 

Core skills 

• Formal marketing (degree) qualification. 

• 2-4+ years experience in a Brand or Marketing role. 

• Experience in brand strategy, execution, compliance and management — an understanding of brand guidelines. 

• Brand standards / visual identity expertise. 

• Stakeholder management at Partner / Senior Manager level. 

• Experience working with designers and/or agencies. 

• Demonstrated experience developing strong peer and senior relationships across complex large matrixed organisations. 

• Strong and persuasive verbal, written and presentation skills. 

• Strong influencing, negotiation and facilitation skills. 

• Proven organisation skills and project management ability. 

• Strong attention to detail. 

Desirable skills 

• ServiceNow or equivalent ticketing/triage platforms. 

• Audit / compliance frameworks for brand reviews. 

• Proficiency with AI tools for content creation, scaling and productivity. 

• Expertise in translating brand guidelines into commercial outcomes. 

• Ability to problem solve and connect dots with relevant stakeholders. 

• Ability to think proactively and make on-the-spot decisions. 

• Is a self-starter, able to work independently and equally enjoys collaborating as part of a team. 

Don't meet every requirement? We encourage you to apply. We value all forms of experience that may be transferrable and relevant.  

What you’ll gain:  

• A supportive, inclusive culture where your ideas and perspective are welcomed from day one. To learn more about our commitments to Inclusion and Diversity and First Nations Prosperity.  

• Access to tailored learning programs designed to develop your skills and unlock your potential.  

• Four weeks of annual leave plus floating public holidays & birthday leave giving you the space to rest and recharge.  

• Health and lifestyle perks, including wellness benefits and discounted memberships to support your wellbeing (including access to our Employee Assistance Program (EAP) from the start.  

• Free barista made morning coffee and tea.  

• We also support our people through a variety of leave and benefits.  

We know that perks are as important as your financial rewards. Explore all the benefits that PwC has to offer here.  

Ready to grow here and go further? Join PwC Australia as a Brand Governance Senior Associate and make an impact that goes beyond the expected. Apply now and take your next step with a team shaping the future.    

We’re committed to treating all our job applicants fairly and with respect, irrespective of their actual or assumed background, disability, neurodivergence, or any other protected characteristic. We want you to have every opportunity to thrive in our selection process. In the application form, you can let us know what adjustments you require during our recruitment process and/or any workplace accommodations you anticipate needing to help you perform your role.     

No agencies please: We kindly request that recruitment agencies do not submit CVs in response to this advertisement. We are only accepting applications direct from individuals.