Stratogo logo

Senior Brand Manager

Stratogo
5 days ago
Full-time
On-site
Durban, South Africa
Reference: HQ001283-Tasmi-1

Job Title: Senior Brand Manager
Department: Marketing
Location: Durban Head Office, KwaZulu-Natal
Employment Type: Permanent
Closing Date: Until Filled

About Us


Stratogo is a professional recruitment and workforce solutions company specializing in sourcing and placing top talent across various industries.
Our client, a leading FMCG manufacturing company, is seeking an experienced Senior Brand Manager to lead the strategic development, growth, and positioning of key brands within its portfolio. This role is ideal for a commercially driven marketing professional with extensive FMCG brand management experience who is passionate about building market-leading brands, driving innovation, and delivering integrated marketing strategies.

Key Responsibilities



- Develop and execute long-term brand strategies aligned with business objectives and growth plans.
- Lead integrated marketing campaigns across ATL, BTL, Digital, PR, Social Media, and Experiential Marketing channels.
- Drive brand innovation by identifying market opportunities and leading new product development from concept to launch.
- Manage packaging development, product claims, and branding initiatives in collaboration with cross-functional teams.
- Own brand profitability, budgets, forecasting, pricing strategies, and return on investment.
- Oversee digital marketing strategies, social media platforms, influencer campaigns, and e-commerce initiatives.
- Analyse consumer insights, market trends, and competitor activity to identify growth opportunities and strengthen brand performance.
- Commission and interpret market research to support strategic business decisions.
- Build strong relationships with Sales, Supply Chain, Procurement, Finance, Legal, and external marketing agencies.
- Mentor and develop junior brand team members while fostering a high-performance marketing culture.
- Present brand performance, campaign results, and strategic recommendations to senior management.
- Lead Corporate Social Investment (CSI) initiatives that align with brand purpose and business objectives.
- Manage agency relationships and ensure creative execution aligns with brand standards.

Minimum Requirements



- Bachelor's Degree in Marketing, Business, or a related field.
- Honours or postgraduate qualification will be advantageous.
- Minimum 7–12 years' Brand Management experience within an FMCG environment.
- Minimum 3 years' experience in a Senior Brand Management or Leadership role.
- Proven experience managing successful brand strategies, marketing campaigns, and new product launches.
- Strong understanding of traditional and digital marketing.
- Experience managing brand budgets, profitability, and financial performance.
- Strong knowledge of consumer research methodologies and insight-driven marketing.
- Experience leading Corporate Social Investment (CSI) initiatives.
- Excellent stakeholder management, presentation, and project management skills.

Skills & Competencies



- Strong commercial and strategic thinking ability.
- Excellent leadership and people development skills.
- Outstanding communication and presentation skills.
- Highly analytical with strong consumer insight capabilities.
- Creative, innovative, and results-driven.
- Excellent project management and organisational skills.
- Strong negotiation and relationship management abilities.
- Ability to work under pressure while managing multiple projects simultaneously.
- Passion for building brands and driving business growth.

What is on Offer



- Competitive salary package.
- Opportunity to join a leading FMCG manufacturing organisation.
- Exposure to exciting brand development and innovation projects.
- Career growth and professional development opportunities.

How to Apply


Send your CV to: Tasmim.Cassim@stratogo.com
Subject Line: Senior Brand Manager – Personal Care
Please note: Only applicants with FMCG Brand Management experience will be considered.
Note: If you do not receive a response within three weeks of submitting your application, kindly consider your application unsuccessful.

Duties & Responsibilities







We are committed to locating the ideal job for you, so we kindly advise against paying for this service. There are no costs associated with securing employment with us.

Package & Remuneration

Monthly