Purpose of the Role
Our reputable client is seeking a highly creative and energetic Marketing Innovation & Brand Engagement Specialist to join their team.
The successful candidate will be responsible for bringing the company’s brand to life through innovative marketing campaigns, engaging digital content, social media management, and memorable brand experiences.
This is a hands-on and varied role suited to someone who is passionate about branding, digital marketing, and content creation. The ideal candidate will be confident working both behind the camera and on creative platforms while managing multiple campaigns and special projects simultaneously.
Minimum Requirements
Qualifications
- Qualification in Marketing, Communications, Digital Marketing, or a related field.
Experience
- Minimum 2 years’ experience in social media management, digital marketing, or a similar role.
- Experience developing and implementing social media strategies.
- Experience creating content for platforms such as Facebook, Instagram, TikTok, and LinkedIn.
- Experience using Canva, Adobe Creative Suite, CapCut or similar creative platforms.
- Strong photography and videography experience.
- Experience writing marketing, advertising, and social media copy.
- Experience coordinating marketing campaigns, promotions, product launches, or company events.
- Experience monitoring campaign performance and recommending improvements.
Skills and Competencies
- Highly creative with the ability to generate fresh and innovative ideas.
- Strong understanding of branding and digital marketing.
- Up to date with social media trends, algorithms, and emerging technologies.
- Strong photography, videography, and content-editing skills.
- Excellent written and verbal communication skills.
- Strong copywriting and storytelling abilities.
- Exceptionally organized and able to manage multiple projects.
- Energetic, enthusiastic, and self-motivated.
- Able to work independently while collaborating effectively with a team.
- Professional and confident when working with management, suppliers, and branches.
- Willing to learn, adapt and experiment with new ideas.
- Strong attention to detail and brand consistency.
- Valid driver’s license would be advantageous.
Key Responsibilities
Brand and Social Media Management
- Develop and implement engaging social media strategies.
- Create compelling content for Facebook, Instagram, TikTok, LinkedIn, and emerging platforms.
- Manage social media content calendars and posting schedules.
- Grow the company’s online presence and improve audience engagement.
- Monitor social media trends, platform algorithms, and digital marketing developments.
- Respond creatively to emerging trends and identify opportunities for the brand.
- Analyze campaign and content performance.
- Prepare recommendations to improve reach, engagement, and campaign results.
- Ensure the brand’s tone, appearance and messaging remain consistent across all platforms.
Content Creation
- Capture and edit high-quality photographs and videos for marketing campaigns.
- Create reels, promotional videos, and behind-the-scenes content.
- Write engaging copy for advertisements, promotions, campaigns, and social media.
- Design visually appealing graphics using Canva, Adobe Creative Suite or similar platforms.
- Develop content that communicates the company’s story and connects with its target audience.
- Repurpose content across different platforms and formats.
- Maintain an organized library of marketing content, photographs, videos, and brand assets.
Marketing Campaigns and Special Projects
- Plan and coordinate marketing campaigns from concept through to execution.
- Lead special projects that strengthen and enhance the company’s brand.
- Assist with product launches, promotions, company events, and brand activations.
- Identify new marketing opportunities and innovative ways to reach customers.
- Coordinate campaign requirements, timelines, suppliers, and internal stakeholders.
- Collaborate with branches, suppliers, and management to ensure campaigns are delivered successfully.
- Track campaign progress and ensure projects are completed within agreed deadlines.
- Support the development of marketing material for both online and in-person campaigns.
Advantageous Experience
Experience with the following would be beneficial:
- Meta Business Suite.
- Google Analytics.
- Meta Ads and paid social media advertising.
- Search engine optimization and website content.
- Event planning and brand activations.
- Artificial intelligence tools for marketing, including ChatGPT, Canva AI and CapCut AI.
- Social media reporting and performance analysis.
Application Requirements
Applicants should submit:
- An updated CV.
- A portfolio of previous work or links to social media accounts they have managed.
- Examples of content they have created.
- A short one-to-two-minute video explaining why they are suitable for the position.