Marketing Coordinator (Digital & Brand)

​KEY RESPONSIBILITIES: 

·       Work with graphic designers to brief and approve venue artworks and collateral in line with brand

·       Organise print collateral assets for print advertising and in-venue marketing and signage

·       Assist with ensuring venue marketing collateral is on brand and up-to-date

·       Design artworks and create venue templates in Canva as required

DIGITAL MARKETING & ADVERTISING

·       Content creation:

o      Coordinate photo and video shoots including writing runsheets and ideating moodboards

o      Coordinate bookings and briefs for event content creation

o      Edit original content for digital channels (photo and video), staying on top of trends and ensuring we are consistently innovating, monitoring engagements and adapting plans accordingly.

·       Websites:

o      Execute website updates, building new web pages for activities and campaigns

o      Copywriting for websites including blog writing as required

·       Execute EDMs as required including segmenting audiences, running creative tests and adapting the strategy

·       Executive venue app updates and push notifications

·       Social Media:

o      Assist Group Marketing Executive in managing social media schedules and strategy, in line with brand and content pillars

o      Work on brand storytelling plans in advance

o      Write on-brand captions for social media and schedule posts

o      Oversee social media implementation in line with brand and tone of voice and provide feedback as required

o      Execute meta ads

o      Community management

o      Proactively communicate and identify opportunities relating to social media trends and conduct regular competitor analysis

ACTIVATIONS & EVENT MARKETING

·       Execute marketing campaigns for upcoming activations, events, or promotional tactics.

·       Coordinate in-venue brand activations as required

·       Coordinate theming of key calendar events and activations

CUSTOMER LOYALTY

·       Execution of membership and loyalty plans – setting up websites, marketing and promotion initiatives

·       Assist with ideation and execution of customer loyalty plans and marketing automations