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Marketing & Brand Manager - Advertising & Media

Unicorn Placements
1 day ago
Full-time
On-site
Johannesburg, South Africa

Introduction

About the Opportunity

An exciting opportunity exists for a highly creative, commercially minded and results-driven Marketing & Brand Manager to join a growing and established business within the outdoor advertising and media industry.

Our client operates an extensive national portfolio of traditional and digital outdoor advertising sites and is looking for an exceptional individual to take full ownership of its marketing function.

This is a fantastic opportunity for someone who combines strategic marketing expertise with strong creative ability and a genuinely hands-on approach.

The successful candidate will play a pivotal role in strengthening brand awareness, driving lead generation, building relationships within the advertising industry and ensuring that the business is consistently positioned as a premium media owner.

We are looking for a doer, not simply a strategist. Someone who can develop exciting ideas, execute them independently and deliver measurable results.

Duties & Responsibilities

Brand Strategy & Positioning

  • Develop and implement a comprehensive marketing and brand strategy.

  • Strengthen brand recognition among advertising agencies, media buyers, planners and direct clients.

  • Create innovative campaigns that differentiate the business within the competitive media landscape.

  • Identify opportunities for PR, partnerships, industry exposure and brand collaborations.

  • Ensure consistent, premium-quality branding across all marketing platforms and materials.

Digital Marketing & Lead Generation

  • Take ownership of the marketing calendar, campaigns and digital presence.

  • Oversee website improvements, content and lead-generation initiatives.

  • Manage social media platforms, particularly LinkedIn.

  • Develop email marketing campaigns, newsletters and agency communications.

  • Coordinate digital advertising campaigns, including Google Ads.

  • Drive qualified inbound enquiries and support sales growth.

  • Track campaign performance, lead generation and conversions using CRM tools such as HubSpot.

Creative Marketing & Sales Support

  • Develop and maintain professional sales presentations, media kits, rate cards, company profiles and proposals.

  • Create compelling marketing campaigns for new billboard launches and existing advertising sites.

  • Ensure all marketing collateral is visually appealing, accurate and commercially effective.

  • Manage photography, video content, drone footage and digital marketing assets.

  • Maintain an organised library of creative and marketing materials.

Billboard Branding & Visual Presentation

  • Oversee the branding and visual presentation of outdoor advertising sites.

  • Work with operational teams to ensure billboard sites maintain a professional, premium appearance.

  • Coordinate photography and visual content that effectively showcases advertising locations.

  • Develop creative ways to utilise available billboard inventory to promote the business itself.

Agency Engagement & Events

  • Build and maintain strong relationships with advertising agencies, media planners and buyers.

  • Plan and coordinate agency events, client functions, site tours and industry activations.

  • Develop initiatives that keep the business visible and relevant within the advertising industry.

  • Coordinate promotional campaigns, client appreciation initiatives and new site launches.

Marketing Performance & Innovation

  • Monitor competitor activity, market developments and industry trends.

  • Measure marketing performance, lead conversion and return on marketing investment.

  • Present regular marketing updates and performance reports to management.

  • Manage external designers, developers, photographers and marketing service providers.

  • Continuously identify opportunities to improve brand visibility and commercial results.

Desired Experience & Qualification

  • Proven experience in a Marketing Manager, Brand Manager or similar position.

  • A relevant marketing, communications or related qualification would be advantageous.

  • Experience within advertising, media, outdoor advertising or a related industry would be highly advantageous.

  • Strong experience in brand development, digital marketing and campaign management.

  • Demonstrated ability to develop and execute marketing strategies independently.

  • Excellent creative judgement and a strong eye for design, presentation and branding.

  • Experience managing websites, social media, email marketing and lead-generation campaigns.

  • Strong commercial awareness and an understanding of how marketing contributes to sales growth.

  • Excellent communication, organisational and project management skills.

  • Experience with HubSpot or similar CRM platforms would be beneficial.

  • Ability to manage multiple projects, suppliers and deadlines effectively.

The ideal candidate

The Ideal Candidate

We are looking for an individual who is:

  • Highly creative, innovative and full of fresh ideas.

  • Confident, articulate and comfortable engaging with clients and agencies.

  • Exceptionally organised, detail-oriented and deadline-driven.

  • Commercially astute, with a strong focus on measurable results.

  • Proactive, energetic and willing to roll up their sleeves.

  • Able to work independently and take complete ownership of the marketing function.

  • Passionate about producing outstanding work and building a respected brand.

 

If you are a hands-on Marketing & Brand Manager who thrives on creativity, responsibility and delivering results, we would love to hear from you.

Please submit your CV, highlighting relevant marketing achievements, brand-building experience and successful campaigns.