🎨 Job Title: Marketing and Branding Coordinator
🏢 About Nassau Candy Nassau Candy is a premier wholesale manufacturer and distributor of specialty confections, gourmet foods, and promotional products. With a long-standing reputation for innovation and quality, we bring trend-forward products to market across retail, seasonal, and specialty channels.
📍 Location: Hicksville, NY
🎯 Position Overview The Marketing and Branding Coordinator plays a key role in supporting Nassau Candy’s brand, product, and marketing initiatives. Reporting to the Director of Brand Strategy, this position partners cross-functionally with Marketing, Merchandising, Creative, Production, and external suppliers to support go-to-market execution across in-house brands, seasonal programs, and distributed products.
This is a highly collaborative, deadline-driven role ideal for a detail-oriented, organized professional who thrives in fast-paced environments and enjoys managing multiple projects simultaneously.
🧩 Key Responsibilities
🎯 Brand, Marketing & Product Development • Observe, analyze, and report on market, consumer, and competitor trends • Research trends and competitors for innovation concepts and flavor profile introductions • Support creative ideation, product naming, and product copy development • Assist in managing product development from initial concept through final production while adhering to launch calendars • Partner with leadership to help establish and maintain brand guidelines, metrics, and standards
📅 Marketing Calendar & Launch Management • Maintain full ownership of the Marketing calendar, including timelines, milestones, and deadline management • Provide go-to-market launch support for in-house branded products, seasonal assortments, and distributed items • Support digital launches and development of sell sheets and launch materials for the sales team
🤝 Cross-Functional & Merchant Collaboration • Serve as a primary point of contact with the merchant team for sample requests and in-stock availability for email and promotional announcements • Own Jotform processes related to marketing, sampling, and internal requests • Act as a liaison across departments to ensure deadlines are met for both seasonal and everyday assortments
🛍️ Item & Catalog Management • Oversee timely completion of all item setup and maintenance on the company website, including product descriptions, photography, SEO optimization, meta descriptions, and product attributes • Ensure timely launch of seasonal catalogs by coordinating between merchants and the digital marketing team • Manage samples, SKU lists for landing pages, and completion of copy and metadata for seasonal programs
🎤 Tradeshow, Presentation & Media Support • Assist in planning and execution of the tradeshow program, including Gourmet Food and Sweets & Snacks trade shows • Support creation of new business presentations and coordinate samples as needed • Assist in writing and coordinating press releases for company news and product launches, including sampling when required
🎨 Creative & Production Coordination • Serve as a liaison with the creative team to execute brand vision across packaging and marketing materials • Coordinate artwork execution with proper die lines, fills, and production requirements
📊 Project & Account Support • Maintain organization of development timelines, documentation, and approvals • Support reporting and tracking related to product launches and brand initiatives • Assist on select key accounts as needed • Ensure accuracy, follow-through, and brand alignment across all assigned projects
✅ Qualifications
Minimum of 3 years of product development, process development, or related experience in CPG or a similar field • Experience with retail merchandising, marketing, and/or social media • Strong interest in trend research and competitive analysis • Excellent organizational skills with the ability to manage multiple projects simultaneously • Strong analytical, research, and computer skills • Effective communication skills (written, verbal, interpersonal, and presentation) • Ability to work autonomously in a fast-paced, high-performing environment • Food & Beverage industry experience strongly preferred
💡 Soft Skills • Highly organized and detail-oriented • Proactive, adaptable, and solutions-focused • Strong collaborator with cross-functional teams • Curious, creative, and trend-driven mindset
🎁 What We Offer 💰 Competitive compensation 🏖️ Paid holidays and vacation 🩺 Medical, dental, vision, AFLAC, and pet insurance 📈 401(k) plan 🚀 Entrepreneurial, collaborative work environment 🛍️ Employee discounts…and more!
⚖️ Equal Opportunity Statement Nassau Candy is an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace.