Head of Brand Marketing

JOB DESCRIPTION: Head of Brand Marketing

Job Title: Head of Brand Marketing

Location: Mumbai, India.

About Us:

1% Club is an education-led fintech platform that helps people make smarter decisions with their money.

Founded by Sharan Hegde and Raghav Gupta, 1% Club was built on a core belief: financial literacy is the first step to financial independence. That belief built India’s most trusted personal finance education brand, and has since evolved into a fintech platform with an app that helps users invest, plan, and manage their money in one place, powered by AI.

Company Snapshot

Headquarters: Mumbai, India

Team Size: 200+

Backed by Gruhas (Nikhil Kamath)

What We Do

Financial Education

7L+ learners across personal finance, taxation, insurance, credit cards, and investing through live masterclasses and a subscription-based membership.

Fintech Services

The 1% Club app is built to replace the traditional bank RM with something smarter, faster, and always available. It combines an AI finance copilot with a curated set of financial products, including mutual fund baskets, fixed deposits, and stock baskets, with plans to solve for credit cards, taxation, insurance, and loans over time. For users who want deeper guidance, the app offers Personal CFO, a premium SEBI-registered advisory service for end-to-end financial planning. Insurance advisory is handled through Pillow, an independent vertical focused on transparent, long-term protection.

Compliance & Governance

1% Club operates under:

SEBI-registered Investment Advisor (RIA) license

SEBI-registered Research Analyst (RA) license

Trust is the foundation. Compliance is how we protect it.

The Road Ahead

Build the simplest, smartest way for Indians to manage their money, end to end, in one app. The modern replacement for your bank RM.

Come build it with us.

About The Role - 

We are looking for a high-ownership Head of Brand Marketing to define, build, and scale the 1% Club brand across every customer touchpoint. This role sits at the intersection of brand strategy and storytelling — you will own brand positioning, identity, voice, and the campaigns that bring it to life across digital, social, and offline channels. If you think in narratives as fluently as you think in metrics, and know how to build a brand that people trust with their money, we want to talk.

Key Responsibilites

     1. Brand Strategy & Positioning

• Define and own the 1% Club brand strategy — positioning, personality, and differentiation in a crowded fintech landscape

• Translate business goals into a clear, consistent brand narrative across education, fintech, and advisory verticals

• Conduct ongoing market and competitor analysis to keep the brand sharp, relevant, and category-defining

• Act as the custodian of brand equity — ensuring every campaign, product, and partnership reinforces the same story

     2. Brand Identity & Guidelines

• Define and protect the brand’s voice, tone, and visual identity across all channels

• Build and maintain brand guidelines covering messaging, design language, and tone of voice

• Partner with design and product teams to ensure brand consistency across the app, website, and marketing collateral

     3. Brand Campaigns & Storytelling

• Plan and execute large-scale brand campaigns that build awareness, trust, and recall

• Oversee content strategy including blogs, case studies, social, newsletters, and thought leadership

• Lead creative development across video, social, and offline brand moments — from concept to execution

• Partner with the content and creator teams to scale founder-led and community-led storytelling

     4. Brand Partnerships & Community

• Identify and build strategic brand partnerships, collaborations, and sponsorships that extend reach and credibility

• Drive employer branding and community-building initiatives in partnership with HR

• Represent the brand at industry events, media opportunities, and public-facing moments

     5. Cross-Functional Alignment

• Work closely with performance marketing, product, and sales teams to ensure brand and growth efforts reinforce each other

• Align with leadership on brand investment priorities, campaign calendars, and long-term brand-building roadmaps

• Provide brand and creative guardrails for performance campaigns without slowing down velocity

      6. Analytics & Reporting

• Own the marketing analytics stack — GA4, Search Console, CRM, and BI tools

• Build weekly and monthly performance reports for leadership with clear insights and action items

• Use data to identify growth levers, diagnose funnel drop-offs, and prioritise initiative

       7. Team & Leadership

•  Build, manage, and mentor the marketing team across SEO, performance, content, and design

•  Set clear OKRs and KPIs for the team and create a culture of experimentation and accountability

•  Partner closely with founders and cross-functional leaders to align marketing with business goals

YOU’LL LOVE THIS IF YOU...

• Have 6–10 years of marketing experience with at least 2–3 years in a brand leadership role

• Have deep hands-on expertise in brand strategy, content, and creative direction — not just campaign execution

• Are equally comfortable in a brand brainstorm and a boardroom conversation on positioning

• Have built or scaled a brand in a high-growth startup, FinTech, Investment-Tech, or D2C environment

• Think in systems — you build brand playbooks and guidelines, not just one-off campaigns

• Are obsessed with craft and consistency, but never lose sight of the human behind the brand

• Thrive in ambiguity and can context-switch between strategy, storytelling, and stakeholder management

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Communications, Design, or a related field

• Proven track record of building or scaling a brand from the ground up

• Strong command of brand strategy frameworks, positioning, and messaging architecture

• Experience leading creative and content teams — in-house or with agency partners

• Excellent communication, storytelling, and stakeholder management skills

• Strong collaborative instinct — comfortable partnering with performance marketing and product teams

YOU’LL LOVE THIS IF YOU...

• Have 6–10 years of marketing experience with at least 2–3 years in a brand leadership role

• Have deep hands-on expertise in brand strategy, content, and creative direction — not just campaign execution

• Are equally comfortable in a brand brainstorm and a boardroom conversation on positioning

• Have built or scaled a brand in a high-growth startup, FinTech, Investment-Tech, or D2C environment

• Think in systems — you build brand playbooks and guidelines, not just one-off campaigns

• Are obsessed with craft and consistency, but never lose sight of the human behind the brand

• Thrive in ambiguity and can context-switch between strategy, storytelling, and stakeholder management

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Communications, Design, or a related field

• Proven track record of building or scaling a brand from the ground up

• Strong command of brand strategy frameworks, positioning, and messaging architecture

• Experience leading creative and content teams — in-house or with agency partners

• Excellent communication, storytelling, and stakeholder management skills

• Strong collaborative instinct — comfortable partnering with performance marketing and product teams

NICE TO HAVE

• Experience leading brand campaigns for a fintech, investment-tech, or financial services brand

• Familiarity with brand tracking tools and consumer research methodologies

• Prior experience in EdTech, FinTech, or high-growth consumer tech

• Understanding of community-led marketing and founder-led brand building