Brand Manager

Make an impact at the University of Wollongong (UOW) - a purpose driven institution ranked in the top 1% of universities globally.

About the Role

How often does anyone get to reshape the brand of a globally ambitious university and stay long enough to make it stick?

As Brand Manager, you'll lead a significant institution-wide brand program, helping define how UOW presents itself across its campuses, research institutes, partnerships and student experiences. Reporting directly to the Chief Marketing Officer, you'll lead a defined program of institutional brand work: refreshing the brand strategy and positioning, resolving the master brand and sub-brand architecture across the global campuses and the research institutes, rolling the refreshed brand out across the institution, and building the governance and capability that keeps it in good shape once the program is done.

As part of the program you'll also shape UOW's reputation and brand positioning for rankings with the Strategy Division, advise senior leaders as the authoritative voice on brand, and work closely with the Lead Designer and Lead Content Producer on how the brand is expressed in practice.

This is more than a rebrand. It's an opportunity to create a clear, differentiated and enduring identity for a university with global ambitions, and to build the foundational frameworks to embed it into the broader BAU of the team.

About the Team

The Brand and Marketing Division exists to ensure UOW is understood, chosen and championed by students, partners and communities here and around the world. As the University pursues ambitious growth and global aspirations, the Division plays a critical role in shaping how the institution shows up in market and tells its story.

Working across brand, content, campaigns, digital and creative services, the Division plays a critical role in shaping the University's reputation and supporting its growth ambitions. You'll work closely with senior leaders across the University, partnering with specialists in creative, digital and campaign delivery to bring the brand to life across every touchpoint. While this role doesn't have direct reports, it offers significant influence across the Division and the broader institution.

What You will Bring

• Significant experience in brand management, brand strategy or strategic marketing within a large and complex organisation.
• Demonstrated expertise in brand strategy, positioning and brand architecture, including experience managing institutional or multi-brand portfolios.
• A track record of successfully delivering major brand programs, including brand refreshes, repositioning or rebranding initiatives.
• Strong stakeholder engagement and influencing skills, with the ability to build alignment and provide trusted advice to senior leaders.
• Experience developing and implementing brand governance frameworks, standards, guidelines and adoption programs.
• The ability to balance strategic thinking with practical execution, translating brand strategy into meaningful outcomes.
• Exceptional communication skills, with the confidence to challenge constructively and navigate complex environments.
• Strong project and change management capability, with experience driving organisation-wide adoption and engagement.
• A sound understanding of the relationship between brand, reputation and organisational strategy.
• The judgement, credibility and resilience to lead a high-profile institutional brand program and deliver lasting impact.

You don't need to come from higher education. What matters is your ability to lead complex brand initiatives, influence diverse stakeholders and build brands that stand the test of time.

Why Join UOW

• Competitive salary package
• 35-hour full-time work week supporting greater balance and flexibility
• Flexible working arrangements and family-friendly policies
• Generous leave entitlements including additional concession days over the Christmas–New Year period.
• Purchased leave options to provide greater flexibility throughout the year.
• Ongoing professional development and clear career progression opportunities

Role Details

• Employment type: Full-time, 2-year fixed-term opportunity
• Level: Level 8/9 | $123,283 - $152,959 + 17% Superannuation
• Position Description
• Location: Wollongong Campus / Hybrid
• Valid Australian work rights required. Visa sponsorship is not available.

How to Apply

To apply for this position, you are required to submit a resume, and cover letter (of no more than 3 pages) summarising your skills and experience as they relate to the selection criteria located in the position description.

For further information about this position, please contact Kylie Stephens on + 61 2 4239 3936.

Closing Date: Friday 14 August 2026, 11:55pm

Equity, Diversity & Inclusion

The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated.  We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.

As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender based Violence or determined to have engaged in conduct that constitutes Gender based Violence, during their previous employment, or otherwise in a legal process. Any such declaration will be included in the University’s employment screening processes and will be treated with the strictest confidence and in compliance with all privacy legislation.