Employer Branding Senior Officer

About the Role

Blibli is on a journey to become Indonesia’s #1 e-commerce platform — built on trust, innovation, and care. We’re creating better experiences for customers and sellers through technology, collaboration, and a deep commitment to quality. Here, every idea matters, and every action helps us grow stronger together.

As part of the Talent Engagement & Culture Activation team, you'll play a key role in shaping how Blibli is perceived as an employer by current and future talent. Through compelling storytelling, impactful campaigns, and meaningful talent engagement initiatives, you'll help strengthen Blibli's employer brand and showcase what makes our people, culture, and employee experience unique.

As an Employer Branding Senior Officer, you'll help shape how Blibli is perceived by current and future talent through employer branding campaigns, content, and engagement initiatives. You'll collaborate with cross-functional teams to showcase Blibli's people, culture, and employee experience while supporting talent attraction objectives.

What We’ll Work on Together:

• Develop and execute employer branding strategies that strengthen Blibli's positioning as an employer of choice.
• Manage and grow the Life at Blibli presence across social media platforms including Instagram, TikTok, and other emerging channels.
• Create compelling content and storytelling initiatives that showcase Blibli's people, culture, values, and employee experience.
• Partner with Talent Acquisition to support talent attraction campaigns and hiring initiatives through impactful employer branding programs.
• Collaborate with Creative teams to develop social media content, videos, campaign materials, employer branding assets, and communication collateral.
• Monitor industry trends, competitor activities, and candidate insights to continuously improve employer brand performance and relevance.
• Support the development of innovative employer branding initiatives that strengthen employee advocacy.

Qualifications:

• Bachelor's Degree in Marketing, Communications, Public Relations or other related field.
• 2-4 years of relevant experience in Employer Branding, Marketing Communications, Brand Management or other related functions
• Strong understanding of brand positioning, audience engagement, and content strategy.
• Experience managing social media platforms such as Instagram, TikTok, and other relevant channels.
• Strong storytelling and copywriting skills with the ability to create engaging content for different audiences.
• Strong project management, communication, and presentation skills.
• Comfortable working with creative teams and translating business requirements into compelling content and campaigns.
• Strong awareness of digital, social media, and talent market trends.

What We’ll Work on Together:

We believe growth happens where people feel safe to share, fail, and try again. Here, you’ll find teammates who push you to do better, not harder — and leaders who listen before they lead. Whether you’re learning something new or teaching what you know, there’s always room to grow together.