Chief Branding & Marketing Officer

The CBMO will be responsible for strengthening the Rathinam brand across our institutions, enhancing national and international visibility, driving admissions marketing, building digital presence, strengthening industry and stakeholder engagement, and developing a high-performing marketing ecosystem.

Key Responsibilities

• Develop and execute the Group Brand & Marketing Strategy
• Strengthen Rathinam's positioning and brand architecture across institutions
• Drive student acquisition and admissions marketing
• Lead digital, performance, social media and content marketing
• Manage PR, media, reputation and stakeholder communications
• Strengthen employer branding and internal communications
• Enhance industry, corporate and international visibility
• Build and lead a high-performing marketing team
• Drive measurable marketing ROI through data and analytics
• Leverage AI and emerging technologies across marketing operations

AI & Technology Focus

We are specifically looking for a leader who is hands-on with AI and emerging technologies and can use them effectively in day-to-day work.

The candidate should be comfortable using AI for content creation, campaign development, market and competitor research, analytics, SEO, CRM, social media, dashboards, lead nurturing, personalisation, automation and decision-making.

The ability to identify and implement Generative AI, AI agents, marketing automation and other emerging technologies will be an important part of this role.

Candidate Profile

We are looking for professionals with 15–20+ years of experience in branding, marketing and communications, including significant leadership experience.

The ideal candidate should bring strong capabilities in brand building, digital marketing, data and analytics, AI-enabled marketing, strategic planning, team leadership and stakeholder management.

Experience in Education / Higher Education is preferred; however, exceptional brand and marketing leaders from other industries with relevant experience are encouraged to apply.

Qualification & Experience

Essential: Bachelor’s degree in Marketing, Business Administration, Communications, Management or related discipline. Preferred: MBA – Marketing / Brand Management / Business Management; certifications in Digital Marketing, Analytics, Brand Management, AI or Marketing Technology. 15–20+ years progressive experience, including 5+ years senior leadership, with proven brand building/repositioning, digital marketing, sizeable budget/team management and measurable outcomes. Education experience preferred; strong candidates from consumer, technology, healthcare, telecom, hospitality or large corporate brands may be considered.