Brand Manager

Job Description – Brand Manager

📍 Location: NSP, Pitampura, Delhi
🕒 Experience: 4+ Years
🏢 Industry: D2C (Product based) / Beauty / Wellness/ Fashion / Lifestyle Only

Role Overview

We are looking for a creative and trend-savvy Brand Manager to lead content, influencer marketing, and brand storytelling initiatives across digital platforms. The ideal candidate should have strong experience in social media strategy, creator collaborations, and end-to-end campaign execution for Gen Z & Millennial audiences.

Key Responsibilities

• Own and drive Instagram & YouTube Shorts strategy for brand growth
• Plan and execute end-to-end content campaigns across digital platforms
• Coordinate content ideation, scripting, shoots, posting, and performance tracking
• Create engaging performance marketing creatives and ad hooks
• Manage influencer collaborations including barter and paid campaigns
• Build consistent brand storytelling across all customer touchpoints
• Collaborate with Growth, Product, and NPD teams for campaign alignment
• Stay updated with social media trends, memes, and viral content formats

Required Skills

• Strong understanding of Gen Z & Millennial audience behavior
• Hands-on experience with Instagram Reels & YouTube Shorts
• Experience in influencer marketing and creator management
• Strong creative thinking and copywriting skills
• End-to-end content management experience
• Ability to manage multiple campaigns simultaneously
• Experience with Canva, CapCut, Adobe Creative Suite, or similar tools

Preferred Background

• Experience with D2C Beauty, Skincare, Fashion, or Lifestyle brands
• Exposure to PR activities, brand activations, or community campaigns
• Understanding of viral marketing and social media trends

Qualification

• Bachelor’s degree in Marketing, Mass Communication, Branding, or related field preferred