Brand Manager

Brand Strategy

• Develop and implement brand strategies aligned with business objectives.
• Conduct market research to identify customer needs, market trends, and competitor activity.
• Ensure consistent brand messaging and positioning across all marketing channels.

Marketing Campaigns

• Plan and execute integrated marketing campaigns across digital, social media, print, sponsorships, promotions, and in-store activities.
• Work closely with internal teams, suppliers, franchise owners, and external agencies to ensure successful campaign delivery.
• Monitor campaign performance and optimise activities to maximise return on investment.

Product Launches & Promotions

• Lead branding and promotional activities for new product launches and special events.
• Analyse customer and market feedback to improve future campaigns.

Brand Management

• Maintain brand consistency across all communications, marketing materials, and business divisions.
• Develop branded content and ensure compliance with brand guidelines.
• Build and maintain relationships with suppliers, agencies, and business partners.

Project Management

• Manage marketing projects from planning to completion, ensuring deadlines, budgets, and quality standards are achieved.
• Coordinate cross-functional teams and monitor project progress.
• Prepare monthly reports on marketing activities, campaign performance, and strategic initiatives.

Budget Management

• Develop and manage annual marketing and promotional budgets.
• Monitor expenditure and contribute to the effective management of the MAP Fund.

Team Collaboration

• Foster collaboration across marketing, creative, sales, suppliers, and franchise owners.
• Provide leadership and guidance to the creative team to ensure high-quality marketing output.

Additional Responsibilities

• Support visual merchandising and in-store marketing activities.
• Conduct store visits when required to review campaign implementation and presentation standards.
• Maintain marketing material inventory, coordinate stock counts, and prepare professional presentations to support marketing initiatives.