Brand Manager

Work Setup: Monday to Friday, Full Onsite
Industry: Pharmaceutical
Location: Pasig

Key Responsibilities:

• Develop and execute strategic marketing plans to strengthen brand positioning, drive product growth, and achieve sales targets.
• Manage product life cycles and oversee advertising, marketing, and promotional activities to ensure brand consistency.
• Analyze market trends, conduct competitive research, and identify opportunities for business growth and market expansion.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure effective execution of brand strategies.
• Build and maintain strong relationships with key stakeholders while monitoring brand performance and using market insights to guide strategic decisions.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in brand management, strategic marketing, product life cycle management, and the execution of marketing campaigns.
• Strong knowledge of market analysis, competitive research, branding, advertising, and promotional activities; pharmaceutical or healthcare industry experience is an advantage.
• Excellent communication, collaboration, project management, and stakeholder relationship management skills.
• Highly organized, detail-oriented, and goal-driven, with strong analytical, decision-making, and problem-solving abilities.