Brand Manager

The Brand Manager is responsible for developing and executing Mondial brand strategy, marketing initiatives, and customer engagement programs to strengthen its positioning as a leading luxury jewellery brand in Indonesia. The role drives brand awareness, desirability, customer acquisition, loyalty, and business growth through integrated marketing, innovative campaigns, strategic partnerships, and exceptional brand experiences.

1. Develop and execute long-term brand strategies that strengthen Mondial positioning, brand equity, and differentiation within the luxury jewellery market. Drive strategic brand development through market intelligence, consumer insights, competitive analysis, and emerging luxury trends to identify growth opportunities and reinforce brand desirability.
2. Analyze market dynamics, consumer behavior, competitive positioning, and industry developments to anticipate business opportunities and evolving consumer expectations. Leverage data-driven insights and emerging technologies to develop innovative marketing strategies, optimize brand investments, and maintain Mondial relevance and differentiation in the evolving luxury market.
3. Lead the strategic direction of integrated marketing and communication initiatives to establish a compelling and consistent brand narrative across traditional media, digital platforms, public relations, social media, and experiential marketing. Drive innovative brand campaigns, product storytelling, strategic collaborations, and customer engagement initiatives to increase brand awareness, desirability, and market relevance.

Bachelor's degree in Marketing, Business Management, Communications, or a related field; Master's degree is an advantage.

Minimum 7–10 years of experience in brand management, marketing strategy, or commercial marketing, preferably in luxury, premium retail, jewellery, fashion, or lifestyle industries.

Proven experience in developing and executing strategic brand initiatives, market positioning, integrated marketing campaigns, and business growth strategies.

Strong understanding of luxury branding, consumer behavior, market trends, customer experience, and retail business dynamics.

Demonstrated expertise in strategic planning, brand development, digital marketing, marketing analytics, and budget management.

• Competitive salary and performance-based incentives.
• Annual performance bonus.
• Comprehensive health insurance and medical benefits.
• Career development and leadership advancement opportunities.
• Professional training and development programs.
• Employee jewellery purchase privileges.
• Exclusive employee discounts across CMK Group brands.
• Collaborative and dynamic working environment within Indonesia leading luxury jewellery retail group.
• Opportunities to lead strategic brand initiatives, premium campaigns, and high-profile partnerships.