Brand & Design Strategy Expert

About Huawei

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.

At Huawei, innovation focuses on customer needs. We invest heavily in basic research, concentrating on technological breakthroughs that drive the world forward. We have more than 200,000 employees, of which 55% are employed in R&D, and we operate in more than 170 countries and regions.

Huawei invests more than 20% of revenues in R&D every year: in the past 10 years our total R&D investments exceed 150B USD.

By the end of 2025, Huawei held +150.000 active patents.


Who We Are

Our motto is "make it possible", we use our customer-centric obsession, our perseverance, our dedication and a continuous self-challenge to accomplish the most challenging goals and always raise the bar!

We think and execute very fast, but we are never superficial and always guarantee the highest standards.

We are obsessed about continuous improvement and about creating value for the company, for the employees and for society.

We are a multicultural team where relationships are informal and direct and where cooperation and support are our daily keywords.

We are a place where "results talk and ideas walk", good ideas are always welcome, but you have to take ownership and make them happen too.

Openness and flexibility are our mantra.


The Opportunity:

Join us as Brand & Visual Strategy Expert. You will be part of our Milan Aesthetic Research Center, one of Huawei’s Research Centers, committed to enhancing the quality of Huawei products.

We are dedicated to shaping the future of product design through deep research and visionary thinking. Our team thrives on curiosity, creativity, and collaboration, exploring new ways to enhance consumer experiences and inspire industry innovation.

We believe in challenging conventional design approaches and integrating cross-disciplinary insights to envision groundbreaking solutions and create outstanding brand experiences in the field of AI.

This role sits at the intersection of strategic marketing, cultural insight, and aesthetic direction. The center operates as both a think tank and an execution hub: approximately 50% of the work focuses on identifying and decoding socio-demographic, cultural, and design trends, while the remaining 50% translates these insights into impactful branding, communication, and design outputs. You will play a critical role in shaping the brand’s global and regional identity by bridging analytical thinking with creative vision. This position requires a hybrid profile: a strategist with a deep understanding of marketing and brand positioning, combined with a strong sensitivity to visual culture, design systems, and aesthetic evolution. You will contribute to defining not only how the brand thinks, but how it looks, feels, and communicates across touchpoints.

Key Job Responsibilities:

• Conduct in-depth research on global and Chinese markets, with a focus on the Automotive sector and adjacent industries
• Conduct research on cultural, technological, and consumer trends that influence brand perception
• Analyze relevant brand benchmarks and visual communication approaches across industries
• Monitor shifts in branding and design practices to identify inspiration and opportunities for innovation
• Analyze qualitative and quantitative data to identify patterns, blind spots, and emerging opportunities
• Develop clear and compelling frameworks, conceptual maps, and infographics to synthesize insights
• Translate research findings into actionable brand strategies, including positioning, vision, mission, and value definition
• Contribute to the strategic development of marketing and advertising campaigns, from concept to narrative structure
• Continuously monitor and categorize macro and micro trends across socio-cultural shifts and design domains (brand design, product design, automotive design, UI/UX, etc.
• Extract meaningful insights and translate them into forward-looking strategic directions
• Create highly refined aesthetic moodboards and define creative territories that guide brand expression
• Design and deliver high-quality presentations that communicate complex ideas in a clear, structured, and visually compelling way

Required Qualifications:

• 7–8+ years of experience in brand strategy, design strategy, or a related field
• Master’s degree in Marketing, Communication, Design or a related field
• Strong expertise in marketing fundamentals, including strategy, positioning, brand building, brand houses and communication
• Proven ability to work with trend research, cultural analysis, and design-driven insights
• Advanced skills in developing aesthetic directions, moodboards, and visual narratives
• Experience translating research into tangible creative and strategic outputs
• Excellent storytelling and presentation design skills

• (Preferred) Knowledge of Chinese market dynamics and cultural context. Prior experience working with or within China is highly valued
• (Preferred) Exposure to or basic experience within the Automotive industry
  
  Soft Skills
• Creative and concept-driven thinking with curiosity for emerging branding and design trends
• Strong research and analytical abilities to translate insights into compelling design ideas
• Clear communication and presentation skills to share concepts and collaborate effectively with team members
• Ability to work collaboratively within multidisciplinary teams and contribute to creative discussions
• Attention to detail and ability to balance creativity with brand consistency and project requirements
  
  What We Offer

• We offer you an exciting opportunity in one of the leading and fastest-growing multinational technology companies, challenging work, and a competitive salary package.

Privacy Statement

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If you have any queries in regards to Huawei WEU Data Privacy please feel free to contact our WEU Data Protection Officer by clicking here (https://www.huawei.com/en/personal-data-request).

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to these characteristics. We are committed to creating an inclusive and diverse workplace