Zone Brand Lead, Alesion

Basic Purpose of the Job

Category Lead, Allergy and Digestive assures the long- and short-term business growth of the category through the development and implementation of category plans – e.g. brand strategy, product portfolio plan, marketing mix, category/brand P&L management.  

Beyond his/her local category responsibility, he/she sometimes be a member of global projects since Japan is one of the key markets of the category.

As a local senior manager, the position is expected to lead/participate cross function projects – such as future visioning or operational excellence projects. It is also important to develop people, not only direct reports but all the member of the division.

Accountabilities

CORE BRAND/BUSINESS ACTIVITY:

• Make sure to build/update solid brand mid to long term visions, goal, objectives and strategy.
• Obtain alignment of brand strategy with local & global management.
• Deliver annual budget – P&L.
• Manage internal and external stakeholders, such as science team, sales, finance and agencies.

Brand management:

• Make sure to execute high level congruent marketing mix - brand communication, media plan, brand design such as package and instore displays, etc.
• Ensure teams to conduct appropriate plans, and sometimes contingency plans, to achieve business goals.
• Assure the congruence of all brand activities with branding principle.

Brand portfolio and new products development:

• Ensure team to develop solid and sizable new product plan based on consumer needs.
• Assures smoothly managed new product projects, e.g. forecasting, management approval, project schedule.

Contribution to the people management and development:

Team management and development:

• Lead and facilitate projects to improve marketing capability.
• Provide strong leadership to the brand teams; ensure they are all inspired & motivated.
• Provide clear and challenging role, fair evaluation, coaching and training opportunities.

Organization Process:

• Lead and facilitate cross functional projects to improve business planning and operation.

Management and Economic Magnitude

Organizational Structure

Direct reports: 5   

Comments:  Despite the relatively smaller number of direct reports, the role is expected to lead various cross functional teams with both internal and external stakeholders therefore managing and leading diverse large team is essential.  Potentially, the role will be expanded to lead larger team with wider responsibility.   

Required Education

Degree / Education

Academic education, preferably business administration

Major / Focus

Marketing

Required Capabilities (Skills, Experience, Competencies)

Global Leadership competencies

Deep understanding of Consumer business and marketing in Japan

Ideally: basic knowledge of health care business

Language

English: Business level Mandatory

Japanese: Fluent or Native