Senior Brand Manager / Brand Lead

Job Title: Senior Brand Manager / Brand Lead

Company: Riviera Home (www.rivierahome.in)

Reporting to: Promoter / Group Leadership

Location: Delhi/NCR/Panipat

Role Type: Full-time

Role purpose 
Riviera Home is a legacy textile business with deep roots in craftsmanship, 
manufacturing, exports, and premium home textile categories. The Senior Brand 
Manager / Brand Lead will define, institutionalize, and elevate the group’s brand 
presence across corporate brand building, product storytelling, digital presence, 
market-facing communication, and portfolio architecture so that the company’s 
heritage and capabilities are expressed with greater clarity and consistency.

Key responsibilities 
• Lead the brand strategy for Riviera Home at the group level, aligning heritage, 
craftsmanship, innovation, sustainability, and customer centricity into a sharper 
market narrative. 
• Build and manage the brand architecture across the corporate brand and 
product/category narratives so the business presents a consistent identity across 
domestic and international audiences. 
• Translate Riviera Home’s legacy in textiles, exports, and manufacturing 
excellence into strong communication assets for buyers, partners, customers, and 
talent. 
• Own the brand expression across website, brochures, presentations, social 
media, trade marketing, exhibitions, fairs, product launches, and corporate 
communication. 
• Partner with sales, merchandising, product development, and leadership to 
create compelling positioning for categories such as rugs, bathmats, throws, and other 
home textile offerings. 
• Drive content and campaign planning that balances premium aesthetics with 
commercial relevance. 
• Standardize visual identity, tone of voice, brand guidelines, and storytelling 
frameworks across all touchpoints. 
• Support business development and export-facing teams with strong marketing 
collateral, presentations, collection narratives, and buyer communication tools. 
• Work with internal teams and external agencies on photography, design, digital 
content, PR, and event or trade fair branding. 
• Monitor brand health, digital presence, share of voice, campaign effectiveness, 
and perception among key stakeholders. 
• Identify whitespace opportunities for sub-brands, premiumization, sustainability 
storytelling, and digital brand building.

Key outcomes expected 
• A clearer and more premium brand identity for Riviera Home group. 
• Consistent communication across all channels and business materials. 
• Stronger market-facing storytelling for domestic and global stakeholders. 
• Improved quality of digital and physical brand assets. 
• Better alignment between product excellence and external brand perception.

Candidate profile 
• 7–12 years of experience in brand management, strategic marketing, or category 
marketing. 
• Strong preference for candidates from home textiles, home décor, furnishings, 
premium lifestyle, fashion, interiors, or design-led consumer brands. 
• Experience handling both strategic brand thinking and hands-on execution. 
• Exposure to B2B, export, or manufacturing-led brand environments will be highly 
valuable. 
• Ability to work with promoters and cross-functional leadership in a business that 
combines heritage with growth ambition. 
• MBA or equivalent qualification preferred, though strong relevant experience 
may outweigh formal credentials.

Functional skills 
• Brand strategy and positioning. 
• Brand architecture and portfolio thinking. 
• Content and communication planning. 
• Digital brand building. 
• Visual identity and creative direction. 
• Trade marketing and presentation development. 
• Agency management. 
• Consumer and market insight interpretation.

Leadership qualities 
• Mature judgment and executive presence. 
• Ability to convert legacy into contemporary relevance. 
• Strong aesthetic sense with commercial grounding. 
• Structured communicator who can work across leadership, sales, and creative 
teams. 
• High ownership and comfort in a fast-evolving entrepreneurial setup.

Why this role matters 
Riviera Home already has the substance of a strong brand: multi-generational history, 
textile craftsmanship, export credibility, broad manufacturing capability, and stated 
commitments to innovation and sustainability. The Brand Manager’s role is to shape 
these strengths into a distinctive, modern, and commercially effective brand platform 
that can support growth across markets and channels.