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Marketing & Brand Manager

Skillforce
1 day ago
Full-time
On-site
Atlanta, Georgia, United States
$75,000 - $85,000 USD yearly

Skillforce has teamed up with a fast growing luxury custom home developer to find a Marketing & Brand Manager in Atlanta, GA. 

We are seeking an experienced Marketing & Brand Manager to lead the marketing, branding, and public presence of a growing residential development and homebuilding organization. This role will oversee the corporate brand as well as marketing initiatives for individual communities and properties across multiple markets.

The ideal candidate is a creative, hands-on marketing professional who can develop strategy while also executing content, social media, digital marketing, events, public relations, and brand development.

Marketing & Brand Manager Compensation & Benefits

  • Salary: $75,000 - $85,000
  • Location: in person at the Atlanta, GA office 

Marketing & Brand Manager Key Responsibilities

  • Develop and maintain brand standards, messaging, and positioning across all marketing materials.
  • Lead branding and marketing launches for new residential communities and properties.
  • Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.
  • Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.
  • Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.
  • Develop and execute public relations initiatives, press releases, award submissions, and media outreach.
  • Manage website content, community landing pages, SEO, digital advertising, and online listings.
  • Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.
  • Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.
  • Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.
  • Manage marketing vendors, agencies, creative partners, budgets, and project timelines.
  • Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend.
  • Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives.
  • Travel to project sites as needed.

Marketing & Brand Manager Qualifications

  • 5+ years of marketing and/or brand management experience.
  • Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.
  • Proven experience developing and launching brands for communities, properties, or products.
  • Strong content creation, photography/video, social media, and digital marketing skills.
  • Experience managing outside agencies, vendors, creative partners, and marketing budgets.
  • Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics.
  • Excellent writing, communication, organization, and attention to detail.
  • Strong creative judgment with the ability to maintain consistent brand standards.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Willingness to travel to project locations.

If you are a skilled Marketing & Brand Manager looking for career growth, apply today!

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