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Marketing & Brand Growth Executive

GazeIT
2 days ago
Full-time
On-site
Pune, Maharashtra, India

About Gaze IT Solutions
Gaze IT Solutions is a Retail Business Automation and Technology Consulting company. We help manufacturers, distributors, retailers, restaurants, pharmacies and other businesses automate their operations with ERP, POS, CRM, Finance, HRMS and Analytics solutions. We’re looking for a creative, energetic, execution-focused marketer to own our digital presence, industry brand building, events, customer success stories and lead generation.

Key Responsibilities

  • Social Media Marketing: Plan and publish content on LinkedIn, Instagram, Facebook and YouTube. Maintain a monthly content calendar and track engagement, reach and leads.
  • Stories & Short-Form Content: Create Reels, Shorts and Stories from customer successes, events, demos and industry insights.
  • Case Studies & Success Stories: Work with customers and implementation teams to create case studies, testimonials and before/after stories that highlight measurable results.
  • Customer Success Videos: Plan and coordinate testimonial shoots, including customer visits, interviews, editing, subtitles and publishing, and build a video library for marketing and sales.
  • Industry Brand Building: Run industry-specific campaigns for Retail & Supermarket, Pharmacy & Healthcare, Restaurant & QSR, Manufacturing, Distribution, Hospitality and E-commerce & Quick Commerce. Position GazeIT as a Business Automation & Technology Consulting expert.
  • Event Participation: Plan our presence at exhibitions, conferences, webinars and partner events. Run pre-, during- and post-event marketing and hand event leads over to sales.
  • Event Organization: Manage workshops, seminars, customer meets and product events, including venue, invitations, registrations and follow-up.
  • Marketing Lead Generation: Generate qualified leads through digital, content, events and webinars. Track leads from source to sales opportunity and report on funnel and campaign performance.
  • Founder & Expert Branding: Build the founders and domain experts as trusted thought leaders through LinkedIn strategy, articles, videos, interviews and speaking opportunities.
  • Creative Content: Design or coordinate banners, brochures, presentations, videos and infographics. Turn technical product information into simple, business-focused content and keep the GazeIT brand consistent.


Requirements

Requirements (paste into the Requirements field if you have one)

  • 2-5 years in Marketing, Digital Marketing, B2B or SaaS/IT/ERP/POS marketing
  • Strong communication, writing and storytelling skills in English
  • Good understanding of Social Media Marketing, especially LinkedIn and Instagram
  • Event management and coordination skills
  • Able to turn technical information into business-focused content
  • Comfortable dealing with customers and business owners
  • Self-driven and able to work independently
  • Added advantage: Canva, Adobe tools, CapCut or Premiere Pro, photography/video skills, and B2B technology or retail technology experience