Head of Own Brand

Inspired by pets, to grow as people, the Petstock world is one where anything is possible, together we make an impact for pets, people and the planet. We are continually inspired by pets and animals to be better people, both in our careers and our everyday life, making an impact for Pets, People and the Planet!

As the Head of Own Brand, you will take ownership of the end-to-end lifecycle of our private label portfolio, combining category management, product development, and brand strategy.

You will lead a high-performing team and collaborate cross-functionally to deliver innovative products, accelerate speed-to-market, and build a differentiated brand offering that resonates with customers.

Your Strategic Impact...

• Define and execute the long-term product roadmap and brand architecture, informed by market trends, insights and competitor analysis
• Drive commercial performance, including sales, margin, customer penetration and market share
• Optimise pricing, promotions and marketing ROI through data-driven decision making
• Lead end-to-end product development, from concept and trend analysis through to launch
• Partner across merchandising, supply chain, quality, legal, brand and creative teams to ensure seamless execution
• Oversee packaging, branding and go-to-market strategies across retail and digital channels
• Lead supplier negotiations across local and international manufacturers, ensuring quality, cost and compliance standards
• Champion innovation, speed-to-market and continuous improvement
• Develop and implement brand playbooks and style guides to ensure consistency and impact
• Lead, coach and develop your team to deliver high performance and growth

The expertise you’ll bring...

• 8+ years’ experience in category management, merchandising or product development, with strong own brand/private label exposure
• Proven track record of delivering commercial growth and product innovation
• Strong financial acumen, including P&L ownership, pricing and margin optimisation
• Experience managing complex supply chains and supplier negotiations
• A creative and strategic mindset, with a deep understanding of brand positioning and customer needs
• Tertiary qualifications in Business, Commerce or a related discipline

Ready to lead and make the difference and you are as passionate about pets as we are, we’d love to hear from you — apply today!

Follow us on LinkedIn to keep up to date on life across our various brands - https://www.linkedin.com/company/petstock 

At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within an 80km radius) to strengthen community connections and support local economies.  Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community.

Our diversity makes us better...we are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.   

We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves.