Digital Marketing & Brand Specialist

We're looking for a highly organized, tech-savvy marketing professional to take ownership of our digital presence across multiple brands.
This is a hands-on role for someone who enjoys creating content, keeping websites and social media current, coordinating marketing campaigns, and using modern AI tools to work efficiently.
You'll be responsible for ensuring our brands always look professional, up to date, and consistent wherever customers find us online.
Responsibilities

• Maintain and update company websites with current promotions, products and content.
• Manage our social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok and others.
• Create marketing materials such as flyers, graphics, videos and digital advertisements using Canva and other creative tools.
• Plan and coordinate email marketing campaigns using platforms such as Mailchimp or similar.
• Monitor and maintain Google Business Profiles and other online listings to ensure information is accurate.
• Help manage online reputation by responding to reviews and encouraging customer feedback.
• Maintain consistent branding across all digital channels.
• Coordinate with third-party marketing agencies, designers or SEO specialists when required.
• Research new marketing ideas and identify affordable ways to increase brand awareness and customer engagement.
• Track campaign performance and suggest improvements.
• Assist with occasional marketing administration such as organizing assets, ordering printed materials and maintaining marketing records.

What We're Looking For

• Experience in digital marketing, communications or a similar role.
• Strong knowledge of social media platforms and digital marketing best practices.
• Experience with Canva and modern AI tools such as ChatGPT or similar.
• Basic knowledge of website content management systems (WordPress or similar).
• Excellent writing and communication skills.
• Highly organized with exceptional attention to detail.
• Self-motivated and comfortable managing multiple projects at once.
• Creative, proactive and always looking for ways to improve our online presence.

Nice to Have

• Basic photo or video editing experience.
• Experience with Google Business Profile management.
• Familiarity with SEO and Google Analytics.
• Experience with email marketing platforms.
• Graphic design experience.

If you're someone who enjoys building brands, keeping content fresh, embracing new technology, and taking ownership of digital marketing, we'd love to hear from you.