Cluster Director of Marketing – Brand Strategy, Commercial Marketing & Integrated Communications Leader at InterContinental Residences Dubai Business Bay (Operational) & Kimpton Sevn Dubai (Pre-Opening)
IHGAt InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, we are seeking a Cluster Director of Marketing to lead brand strategy, commercial marketing, digital performance, public relations, and integrated communications across two distinctive luxury and lifestyle brands.
This role is designed for a commercially driven, creative, and strategic marketing leader who thrives at the intersection of brand positioning, guest engagement, digital innovation, partnerships, and revenue generation—developing integrated marketing strategies that strengthen brand awareness, inspire guest loyalty, and maximize commercial performance across both properties.
One Cluster. Two Distinctive Brands. One Integrated Marketing Vision.
This is more than a traditional hotel marketing role.
The cluster brings together the refined residential luxury of InterContinental Residences Dubai Business Bay and the expressive, lifestyle-driven energy of Kimpton Sevn Dubai. Each property offers a unique value proposition, requiring tailored marketing strategies while maintaining one unified commercial vision.
You will define and execute the cluster marketing strategy across both properties, ensuring every campaign, digital initiative, partnership, media engagement, and brand activation contributes to increased visibility, stronger market positioning, and sustainable business growth.
Why This Role Matters
Marketing shapes how guests discover, experience, and remember our brands.
As Cluster Director of Marketing, you will play a critical role in strengthening brand awareness, driving commercial performance, enhancing digital presence, and positioning both properties among Dubai's most sought-after luxury and lifestyle destinations.
You will connect with guests through compelling storytelling, strategic partnerships, innovative campaigns, and data-driven marketing initiatives that generate awareness, engagement, and measurable business results.
This is a unique opportunity to shape the marketing direction for two exceptional hospitality brands while supporting the successful pre-opening and launch of Kimpton Sevn Dubai.
Be the Brand Architect Behind Two Distinctive Hotels
You will lead marketing initiatives across both properties while working closely with the Cluster Commercial Director, Sales, Revenue Management, Public Relations, Digital Marketing, Operations, and Corporate Marketing teams.
From integrated campaigns and digital strategy to partnerships, brand storytelling, content creation, and pre-opening marketing, you will ensure both hotels are positioned strategically to maximize visibility, guest engagement, and commercial success.
What We'll Support You to Do
• Drive Brand Growth: Develop and execute integrated marketing strategies that strengthen brand positioning across both properties
• Lead Commercial Marketing: Deliver innovative campaigns that increase awareness, direct business, guest engagement, and revenue
• Elevate Market Presence: Position both hotels as leading luxury and lifestyle destinations through compelling storytelling, partnerships, and digital excellence
The Gig
Reporting to the Cluster Commercial Director, the Cluster Director of Marketing will be responsible for leading all marketing activities across InterContinental Residences Dubai Business Bay and Kimpton Sevn Dubai.
• The Opportunity: Lead integrated marketing across two distinctive luxury and lifestyle hospitality brands
• The Strategy: Build brand awareness, strengthen market positioning, and deliver commercial marketing initiatives that support revenue growth
• The Impact: Create memorable brand experiences that drive guest engagement, increase direct business, and establish both properties as market leaders
You will be accountable for brand management, integrated marketing campaigns, digital marketing, public relations, social media, partnerships, content strategy, marketing budgets, and ensuring all marketing initiatives align with the cluster's commercial objectives.
Stay Human
At InterContinental and Kimpton, hospitality is about creating meaningful emotional connections.
This role goes beyond marketing hotels—it is about bringing each brand to life, telling authentic stories, creating memorable experiences, and inspiring guests long before they arrive.
Your Day-to-Day
No two days are the same; your responsibilities will span a range of commercial, strategic, and creative activities, including but not limited to:
Marketing Strategy & Brand Leadership
• Develop and execute cluster marketing strategies aligned with commercial objectives
• Establish annual marketing plans, campaign calendars, and budgets
• Strengthen brand positioning across all customer touchpoints
• Ensure consistency with IHG brand standards and marketing guidelines
• Identify new market opportunities that support business growth
Integrated Marketing & Campaign Management
• Lead integrated marketing campaigns across digital, print, partnerships, and experiential channels
• Develop seasonal campaigns, promotional initiatives, and guest engagement strategies
• Ensure marketing activities support hotel revenue priorities and commercial goals
• Measure campaign effectiveness and optimize performance using data-driven insights
Digital Marketing & Online Performance
• Oversee websites, SEO, SEM, CRM, email marketing, and paid digital campaigns
• Drive direct booking initiatives through digital marketing strategies
• Monitor online performance and campaign analytics
• Enhance brand visibility across all digital platforms
Public Relations & Communications
• Develop PR strategies that strengthen brand awareness and reputation
• Build relationships with media, influencers, tourism partners, and industry stakeholders
• Coordinate press releases, media visits, interviews, and hotel events
• Support crisis communications where required
Social Media & Content Development
• Lead social media strategy across both brands
• Oversee photography, videography, editorial content, and storytelling initiatives
• Ensure content reflects the unique personality of each property
• Manage influencer collaborations and strategic content partnerships
Partnerships & Brand Activations
• Develop partnerships with luxury brands, tourism organizations, and local businesses
• Lead marketing activations, sponsorships, and experiential events
• Identify collaborative opportunities that enhance brand visibility and guest engagement
• Represent both hotels at industry events and networking functions
Commercial Collaboration
• Partner closely with Sales and Revenue Management teams
• Align marketing campaigns with revenue strategies and business priorities
• Support promotional offers, segmentation strategies, and distribution initiatives
• Track ROI and marketing performance against KPIs
Pre-Opening Marketing Leadership (Kimpton Sevn Dubai)
• Lead the pre-opening marketing strategy and launch campaign
• Build market awareness through strategic communications and partnerships
• Support media events, launch activations, and opening initiatives
• Position Kimpton Sevn Dubai as one of Dubai's leading lifestyle hospitality destinations
Support to Cluster Commercial Director
• Provide marketing insights, consumer trends, and competitive intelligence
• Support commercial planning and business strategy
• Recommend innovative initiatives that strengthen commercial performance
• Ensure marketing activities align with cluster revenue objectives
What Success Looks Like
• Strong brand awareness across both properties
• Increased direct bookings and commercial contribution
• Successful market positioning and launch of Kimpton Sevn Dubai
• High-performing digital marketing and social media presence
• Strong media coverage and strategic partnerships
• Marketing campaigns delivering measurable commercial results
Who This Role Is Perfect For
• A commercially driven hospitality marketing professional
• Experienced in luxury, lifestyle, or upscale hotel environments
• Strong in branding, digital marketing, public relations, and integrated communications
• Creative with excellent commercial awareness
• Passionate about storytelling, innovation, and guest engagement
• Energized by multi-property leadership and pre-opening opportunities
What We Need From You
Ideally, you bring some (or all) of the following qualifications and experience:
Education
• Bachelor's degree in Marketing, Hospitality Management, Business Administration, Communications, or related field preferred
Experience
• 7–10 years of progressive marketing leadership experience within luxury or upscale hotels
• Proven track record in brand strategy, commercial marketing, and integrated campaigns
• Strong experience in digital marketing, public relations, social media, and content development
• Experience working with international hospitality brands
• Dubai/GCC hospitality market experience preferred
• Pre-opening experience highly desirable
Personal Attributes
• Strong commercial mindset with creative thinking
• Excellent communication, presentation, and stakeholder management skills
• Strategic leader with exceptional planning abilities
• Innovative, collaborative, and results-oriented
• Passionate about luxury hospitality and brand excellence
• Adaptable, proactive, and comfortable working in a fast-paced environment
What You Can Expect from Us
At InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, part of IHG Hotels & Resorts, we believe our success begins with our people.
We invest in you through competitive compensation, global travel privileges, and meaningful career growth opportunities within one of the world’s most respected hospitality groups.
We are proud to be an equal opportunity employer. We are committed to providing fair and inclusive employment opportunities to all colleagues and applicants, regardless of race, colour, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, marital or family status, veteran status, or any other protected characteristic under applicable law.
Through our myWellbeing framework, we actively support the physical, mental, and emotional wellbeing of our teams—because when our people are supported and thriving, they create exceptional experiences for our guests and each other.
A Culture of Connection, Craft & Care
At InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, we are united by a culture built on connection, craft, and care.
Connection is at the heart of how we work—how we collaborate as colleagues, engage with our guests, and build relationships that last beyond a single stay.
Craft defines our approach to hospitality. We take pride in the details, the discipline, and the consistency that transform service into memorable experiences.
Care is what brings it all to life. We care deeply for our guests, for one another, and for the communities we are part of. It is reflected in every interaction, every gesture, and every decision we make.
Together, these values create a workplace where people feel supported, empowered, and inspired to deliver hospitality at its very best.
Ready to Shape the Guest Experience?
If you don’t meet every requirement but believe you bring the right energy, leadership, and passion for people—we’d still love to hear from you.
Join us and be part of shaping two distinctive hospitality experiences in Dubai—where your ideas, personality, and expertise will help define how guests connect, unwind, and remember us.