Brand Marketing Specialist

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems.

Role Overview:
The Brand Marketing Specialist supports the execution of key marketing initiatives by providing analytical support, project coordination, and communications development. Working closely with marketing leaders and cross-functional partners, this role helps ensure insights and strategies are clearly communicated, projects are well-organized, and priorities remain aligned.

This position is ideal for a professional with 3–5 years of experience who is looking to build expertise in marketing strategy, analytics, and integrated program management while contributing to high-priority initiatives from both a strategy and execution perspective.

Key Responsibilities:

Analytics & Insights Support:

• Gather, organize, and analyze data from multiple sources to support marketing initiatives and business objectives
• Prepare reports and summaries that highlight key trends, performance metrics, and opportunities
• Assist in developing data-driven recommendations for marketing programs and campaigns
• Support the maintenance of consistent metrics, reporting standards, and documentation
• Partner with analytics teams to help translate findings into actionable business insights

Project Coordination & Execution Support:

• Support the execution of priority marketing initiatives through effective project tracking and coordination
• Maintain project plans, timelines, milestones, and status updates
• Monitor project progress and identify potential issues for escalation to project leads
• Coordinate activities across marketing and business partners to help ensure timely delivery of work
• Assist with meeting preparation, action-item tracking, and follow-up communications

Communications & Presentation Development:

• Develop presentations, project updates, and supporting materials for leadership reviews
• Help translate complex information into concise, clear communications for a variety of audiences
• Support preparation of briefing materials, meeting summaries, and status reports
• Ensure communications are accurate, consistent, and aligned with established messaging
• Contribute to improving the quality and effectiveness of team communications and reporting

Go-to-Market Execution Support:

• Partner with Marketing Centers of Excellence (COEs), segment marketing teams, and key stakeholders to support the translation of insights and strategic priorities into actionable go-to-market plans.
• Help coordinate the development and execution of marketing tactics across channels, ensuring alignment with business objectives, audience needs, and brand standards.
• Facilitate cross-functional collaboration to align messaging, timing, and execution plans across participating teams.
• Support implementation of integrated marketing programs by tracking deliverables, timelines, dependencies, and outcomes.
• Identify execution risks, gaps, or roadblocks and work with stakeholders to develop practical solutions that keep initiatives moving forward.

Ways of Working

• Collaborative team player who works effectively across functions and levels
• Organized and detail-oriented with strong follow-through
• Eager to learn and develop business and marketing knowledge
• Comfortable managing multiple priorities in a fast-paced environment
• Proactive in identifying opportunities to improve processes and efficiency
• Strong focus on execution, quality, and delivering results

Required Qualifications:

• Bachelor's degree or equivalent experience
• 3–5 years of experience in marketing, analytics, project management, consulting, communications, or a related field
• Strong analytical and problem-solving skills
• Proficiency in PowerPoint and Excel, with experience creating presentations and reports
• Effective written and verbal communication skills
• Ability to organize work across multiple projects and stakeholders
• Experience working in a collaborative, team-oriented environment
• Strong attention to detail and commitment to accuracy

Skills:

• Adaptability
• Collaboration
• Problem Solving
• Product Marketing and Branding
• Project Management
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)

Pay and benefits information

Pay range

$90,000.00 - $127,700.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.