Brand Marketing Manager

Role: Brand Marketing Manager

Location: Bengaluru – Domlur
Work Model: 6 Days (Work from Office)
Experience: 3–5 Years

Role Overview

We are looking for a strong Brand Marketing professional to own brand positioning, communication, visual identity, and offline brand experience. The role will be responsible for shaping how customers perceive the brand across digital and physical touchpoints as the business scales.

The ideal candidate should have strong creative judgment, hands-on campaign ownership, and experience taking campaigns from brief to execution to measurable results.

Key Responsibilities

• Own the brand's positioning, voice, visual identity, and communication standards
• Ensure brand consistency across app, advertising, stores, packaging, and other customer touchpoints
• Build and manage the brand campaign calendar, including always-on campaigns and moment-based campaigns
• Own campaigns end-to-end, from briefing and creative development through execution and performance evaluation
• Work closely with Content, Design, agencies, and external partners to deliver campaigns
• Own the offline brand experience, including store signage, interiors, packaging, collateral, uniforms, and on-ground activations
• Manage brand presence across residential societies and other relevant offline customer touchpoints
• Track brand health metrics including awareness, recall, consideration, and NPS
• Maintain strong brand consistency and ensure campaigns remain aligned with brand positioning
• Manage agencies, vendors, budgets, and timelines effectively
• Ensure all healthcare-related communication is responsible, accurate, and does not make inappropriate or unsupported health claims

Must-Have Requirements

• 3–5 years of experience in brand marketing or brand management
• Experience working with a consumer, D2C, retail, or healthcare brand
• Proven experience owning campaigns end-to-end, from brief and creative development to rollout and results
• Strong understanding of brand positioning, brand voice, and visual identity
• Strong creative judgment with the ability to evaluate and improve creative output
• Ability to create clear and actionable briefs for designers, content teams, filmmakers, and agencies
• Experience managing agencies, vendors, budgets, and campaign timelines
• Strong understanding of both digital and offline brand marketing
• Ability to work in regulated categories where communication and claims require careful judgment

Good to Have

• Experience in pharmacy, healthcare, wellness, D2C, retail, or consumer brands
• Experience working with brands that have physical stores/outlets
• Experience managing offline activations and retail branding
• Experience with packaging, signage, store interiors, and on-ground marketing
• Experience tracking brand health metrics such as awareness, recall, consideration, and NPS
• Experience working with creative and media agencies

Candidate Profile

• Strong creative thinker with excellent brand judgment
• Hands-on and execution-oriented rather than purely strategy-focused
• Able to translate brand strategy into strong campaigns and customer-facing experiences
• Strong communicator who can write clear briefs and collaborate effectively with creative teams
• Comfortable managing multiple stakeholders, agencies, vendors, budgets, and deadlines
• Strong ownership of brand consistency across both digital and physical touchpoints
• Comfortable working in a 6-day Work-from-Office setup in Bengaluru
• Candidates with strong campaign portfolios and measurable end-to-end campaign ownership will be preferred

Additional Notes

• Candidates must have 3–5 years of relevant brand marketing/brand management experience
• Candidates with only social media/content marketing experience and limited brand ownership may not be ideal
• Strong preference for candidates who can demonstrate a portfolio of campaigns they personally shaped and executed
• Experience across both digital and offline brand touchpoints is preferred
• Candidates should be comfortable working with agencies, vendors, budgets, and timelines
• Healthcare/pharmacy/wellness or retail experience will be an added advantage