Key Responsibilities:
You will be a strategic architect that defines how our client’s broker enablement strategies, UMA experience
and Insurance platform offering work together by ensuring that every physical and digital touchpoint
reflects our commitment to innovation, partnership and the specialist insurance niche.
The responsibilities will vary, and an immediate priority would be to launch a new brand, that will be in
strategic partnership.
This is a leadership role, but we are looking for an execution-focused "doer" rather than hands-off
manager - someone who is excited to coordinate strategy and then roll up their sleeves to build and
deliver.
B2B Strategy:
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Platform Narrative: Translate our client’s specialist insurance license platform into a highly compelling commercial differentiated value proposition for the market that attracts new UMA partnerships.
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Broker Value Proposition: Develop and execute a comprehensive broker marketing strategy that positions our client’s partners as leaders in their fields with a personal touch.
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Co-marketing Campaigns: Design and run joint marketing initiatives across key partners to drive mutual growth, working closely with Partnerships to consider industry opportunities, product alignment etc.
UMA Relationship & Marketing Management:
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UMA Partner Alignment: Manage the brand relationship with their Underwriting Management Agencies (UMAs) and specialist business partners. Ensure their unique market positioning aligns with and complements their broader group standards.
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Marketing-as-a-Service: Act as a strategic marketing advisor to our UMAs, assisting them in designing, scaling, and executing targeted campaigns to grow their specialised portfolios.
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Insurance regulation compliance: Establish clear, flexible branding and marketing guidelines that maintain the integrity and reputation of both our client and the individual UMAs within the scope of the short-term insurance regulations.
Digitisation & AI-Enabled Marketing:
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AI Content Integration: Lead the deployment of Generative AI tools to produce, scale, and distribute high-quality marketing collateral, newsletters, social copy, and thought leadership in OUR tone of voice.
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Modernisation of Workflows: Transition legacy, paper-based, or static B2B marketing practices into highly interactive, automated, and modern digital experiences.
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Data-Driven Optimisation: Establish insights from any data they have available to improve their overall brand and our marketing efforts.
Omnichannel Touchpoint & Reputation Management:
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Market Touchpoint Audit: Map, design, and continuously improve the brand experience across all physical and digital touchpoints - including partner portals, system onboarding flows, event spaces, email communication, and digital media.
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PR, Communications & Reputation Management: Drive the strategic PR and narrative for the new brand launch and ongoing positioning by executing thought leadership, managing media relations and risk, and building a consistent external narrative that differentiates both brands in the market.
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Flexible Brand Architecture: Keep their brand structure adaptable. Ensure the marketing framework is highly flexible, allowing a seamless transition from promoting a single unified brand to managing a multi-brand ecosystem if strategic priorities shift beyond the brand.
Required Experience & Qualifications:
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 10+ years of progressive marketing experience. We need an energetic leader who thrives on execution and remains close to the day-to-day delivery.
- Insurance Industry Expertise (Non-negotiable): Previous experience within the South African commercial short-term or specialist insurance industry. You must thoroughly understand the insurance value chain, including how insurers, UMAs, and brokers interact to distribute risk products.
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AI & MarTech Proficiency: Practical experience using Generative AI tools (for copy, design, or workflow automation), and optimisation platforms.
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B2B Strategy: Mastery of B2B relationship-based marketing, broker-focused campaigns, and partner channel management (rather than pure retail/B2C marketing).
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Content Management & social media: Comfortable working with CMS platforms and driving professional social media strategy (particularly LinkedIn).
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Communication & Copywriting: Exceptional written and verbal communication in English.
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Commercial Acumen: Solid financial literacy; ability to link marketing investment and brand activity directly to partner onboarding, retention, and business growth.