Brand Manager / Brand Marketing Lead

ABOUT RISHIHOOD UNIVERSITY

Rishihood is India's first national transformation university. It prepares learners to solve the big problems of tomorrow. Our transformative education is built on three pillars:

1. Personal Impact – developing physical, intellectual, emotional, and spiritual strength.

2. Professional Impact – building real-world skills through industry-integrated, practice-based learning.

3. Public Impact – fostering interdisciplinary thinking and a commitment to nation-building.

At Rishihood, we nurture leaders who will transform themselves, their professions, and the nation.

About the Role

This role will be directly reporting to the Assistant Director - Branding and Communications, and you will be responsible for the following responsibilities:

• Collaborate with content, design, and admissions teams to ensure brand consistency
  
• Analyze market trends, customer insights, and competitor activity
  
• Track and optimize brand performance metrics (awareness, engagement, recall, etc.)
  
• Collaborate with the production teams to create ads (video and static)
  
• Work directly with our graphic designers to create brand assets (landing pages, brochures, whitepapers, posters, etc).
  
• Manage external agencies, vendors, and partnerships per requirement
  
• Lead storytelling initiatives across long-form and short-form video for work assigned 
  

Desired Qualification:

• 4-6 years of relevant brand management experience
  
• Agency background preferred
  
• Work with an Ed-tech or university is a plus
  
• Growth mindset and a “can do” attitude