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Associate Consultant - Brand Marketing

GEI
5 days ago
Full-time
On-site
Hyderabad, Telangana, India





JOB DESCRIPTION 

Job Title

Associate /Brand Associate

Date

01-04-2025

Function

Marketing

JD written by

Associate Director

Reporting To

Brand Manager

JD Approved by

Sr. Director – Marketing Services

Brand

INUNI

Work Location

Hyderabad


About Gus Education India (GEI)

GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.


Nature of The Job

The Brand Associate operates at the core of the marketing team, directly reporting to the Head of Marketing. In this role, the Brand Associate collaborates closely with cross-functional teams, including sales, product development, content creation, design, and customer service, to maintain a harmonious and efficient branding strategy. 


This position supports the brand managers in day-to-day operations and is pivotal in influencing the brand's perception both internally and externally, ensuring alignment of marketing initiatives with corporate objectives. The Brand Associate also acts as a main liaison between the brand manager and other business units by providing operational support to ensure deliverables are met.


Job Purpose

The Brand Associate is responsible for ensuring timely deliverable of marketing assets, campaigns and reports that will help shape and execute comprehensive marketing strategies that elevate brand awareness, drive customer engagement, and ultimately contribute to the company's growth and financial performance. This position is key in fostering a strong brand identity and ensuring cohesive messaging across all marketing platforms.


Organizational Structure

 

 

 
 


Key Accountability

Actions


Brand Strategy Support
  • Assist the Brand Manager in developing and implementing comprehensive brand strategies.
  • Conduct preliminary market research to support strategic decisions, focusing on consumer insights, market trends, and competitor activities.

Brand Planning and Execution
  • Help prepare brand plans and marketing campaign proposals.
  • Coordinate with internal teams to ensure successful execution of brand campaigns and projects.
  • Ensure brand guidelines are consistently applied across all marketing materials.

Brand Identity and Messaging 
  • Support the creation and maintenance of brand assets including visual and messaging components.
  • Collaborate with design and content teams to develop visually appealing and effective brand materials.

Product Launches and Promotions
  • Assist in coordinating product launches, including developing promotional materials and communication strategies.
  • Track and report on promotional campaign effectiveness.

Cross-Functional Collaboration
  • Work closely with marketing, sales, and product development teams to ensure cohesive brand messaging.
  • Support interactions with external agencies and vendors for brand initiatives

Administrative and Reporting Tasks
  • Maintain and update internal brand documentation and trackers.
  • Regularly monitor and report on key performance indicators (KPIs) for brand initiatives.

 

Performance Measurement
  • Establish key performance indicators (KPIs) to measure the success of brand initiatives.
  • Analyze and report on the performance of marketing campaigns, brand awareness, and consumer perceptions.

Market Analysis
  • Stay informed about industry trends, market dynamics, and competitor activities.
  • Conduct regular market analysis to identify opportunities and potential challenges.


Desired Profile

Qualification
  • Bachelor’s degree in marketing, Business Administration, or a related field.

Skills

 

 
  • Strong communication skills (both verbal and written)
  • Detail-oriented with strong organizational abilities
  • Ability to multitask effectively in a fast-paced environment
  • Proficiency with Microsoft Office Suite and familiarity with digital marketing tools
  • Analytical mindset with ability to interpret data and generate insights

Relevant 

Experience
  • 4 - 6 Years of Proven experience in marketing, brand management or related roles. 
  • Understanding of basic marketing and branding principles.
  • Experience with social media platforms, digital marketing, and email marketing tools is preferred.
  • Prior experience in the education sector is a plus.


 

GUS Values

 
  • The expectation is that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health, and safety policies of the company.
  • GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply


Benefits

  • At GUS Education India, GEI we truly believe that diverse culture, backgrounds, and experiences drive innovation.
  • This role is a full-time position with a competitive salary and benefits package. 
  • The company offers comprehensive medical insurance to its employees, which includes hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation.
  • To make the daily commute easier, safer, and less stressful, the company provides cab facilities to its employees to and from the workplace within 30 kilometers radius.
  • The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which includes 5 days of medical leave, 5 days of casual leave, 24 days of earned leave, 1 day of Happiness Leave, apart from 10 days of statutory leave, totaling to 45 days’ time off in a year.