Discover Key Branding Concepts
This page is meant to inspire learning by making branding easier to understand in a clear, engaging way.
What Is Branding
Learn the difference between product, brand, and branding with simple definitions and real examples anyone can understand.
What Is The Difference Between Logo Design and Branding?
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms are even used as synonyms. Although they are closely related and must work together cohesively, they are very different processes.
What Is Personal Branding
Learn the basics of personal branding: what it is, how it differs from branding organizations, the key benefits and concrete examples.
Brand Architecture
What is brand architecture? Definition, models, and concrete examples.
Brand Awareness
We created a complete guide to brand awareness, from theory to practice. It includes the definition, dimensions, main theoretical frameworks, and how to measure it over time.
Brand Equity
The complete guide to brand equity: what it means, academic frameworks, how to build brand equity, and how to measure it.
Brand Positioning
Learn brand positioning in simple terms: what it is, why it matters, and 3 steps to build a strong brand that stands out from competitors.
Brand Identity
Brand identity explained in simple terms. We present a clear definition, why it's so important in brand strategy and the key elements of a brand identity.
Visual Identity
One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it’s important for your brand, and how to build one that’s memorable and unique.
Brand Purpose
What is a brand purpose? Why is it important within brand strategy, and how can it be defined? This article also includes examples of brand purposes for global companies.
Brand Vision vs. Brand Mission
What is the difference between a brand vision and a brand mission? Understand the difference thanks to 15 real-world examples.
Brand Values
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand?
Brand Name
Discover the ten factors that make a good brand name and tips to come up with one for your brand.
Brand Personality
Learn the definition of a brand personality, concrete examples, and how to define yours.
Brand Value Proposition
Discover what a brand value proposition actually is and how to create one for your brand.
Brand Promise
Discover what a brand promise actually is and why it is one of the most crucial aspects of branding.
Co-Branding
This article will explore the concept of co-branding and analyze the factors marketers should consider to elicit a positive public response from each party involved.
Employer Branding
What is employer branding exactly? What is the difference between the employer brand, the product brand, and the corporate brand? This article will clarify all things related to this interesting aspect of branding.
Ethical Branding
This is a complete guide for creating more ethical brands. It includes key definitions and practical examples of how to make different aspects of a brand more ethical.