1. Social Media Strategy & Management
- Develop and execute a cohesive social media strategy aligned with the
Company’s branding and goals.
- Manage daily social media activities across all platforms, ensuring consistent
engagement and audience growth.
- Monitor trends and emerging platforms to enhance the Company’s digital
presence.
2. Content Creation & Branding
- Create compelling written, visual, and multimedia content for blogs, social
media, and other digital platforms.
- Design appropriate graphics and promotional materials that reinforce brand
identity.
- Maintain brand consistency across all communications, ensuring alignment with
The Company’s strategic direction.
3. Public Relations & Media Outreach
- Build relationships with media outlets and influencers to enhance the Company’s
reputation.
- Draft and distribute press releases, feature stories, and interviews to secure
positive brand coverage.
- Identify opportunities for collaborations, sponsorships, and industry recognition.
4. SEO & Digital Growth
- Generate and optimize content using SEO best practices to improve visibility and
ranking on search engines.
- Analyse and refine strategies based on audience insights and digital
performance metrics.
- Work closely with their web developers and marketing teams to enhance
website content and discoverability.
5. Internal & External Communications
- Ensure messaging consistency in external communication, including press
releases and social media.
- Coordinate with internal stakeholders to ensure alignment in marketing and
communication strategies.
- Manage crisis communication and reputation management efforts when
needed.
6. Performance Tracking & Reporting
- Track and analyse key performance indicators (KPIs) to measure success across
all social media and PR initiatives.
- Prepare regular monthly reports with insights, recommendations, and data-
driven strategies for improvement.
- Adapt strategies based on analytics to maximize audience engagement and
brand awareness.