The Marketing professional will be responsible for planning, executing, and monitoring marketing strategies to increase brand visibility, generate leads, and support business growth. The role involves both offline and digital marketing activities, coordination with sales teams, and market analysis.
Key Responsibilities
Marketing & Branding
Develop and execute marketing plans aligned with company goals
Manage brand positioning, communication, and promotional activities
Coordinate advertising, events, exhibitions, and trade fairs
Digital Marketing
Handle social media marketing (LinkedIn, Instagram, Facebook, etc.)
Coordinate website content updates and SEO activities
Run and monitor digital campaigns (Google Ads, Meta Ads, email marketing)
Market Research & Analysis
Conduct market research, competitor analysis, and customer surveys
Track marketing trends and customer behavior
Prepare marketing performance and ROI reports
Sales Support
Generate leads and support the sales team with marketing collaterals
Prepare presentations, brochures, catalogues, and product literature
Coordinate with internal teams for campaign execution
Vendor & Agency Coordination
Liaise with creative agencies, printers, and digital vendors
Ensure timely delivery of marketing materials within budget
Required Skills & Competencies
Strong communication and presentation skills
Knowledge of digital marketing tools and platforms
Analytical mindset with reporting skills
Creative thinking and problem-solving ability
Ability to work independently and in a team
Qualification & Experience
Graduate / Postgraduate in Marketing, Business Administration, or related field
Experience:
Executive level: 1–3 years
Manager level: 5+ years