Senior Brand Designer

The Senior Brand Designer is the visual authority at LaFinteca. This role defines how the brand looks today and leads its evolution over time, ensuring LaFinteca’s visual expression is coherent, compelling, and strategically aligned as the company scales across markets and products.

The Head of Art does not manage a team but operates with high autonomy, strong judgment, and direct exposure to executive leadership, including the CEO. The role combines strategic brand thinking, independent research, and hands-on design execution.

Brand Vision & Creative Direction

• Define and articulate LaFinteca’s current brand states and future visual direction as the business expands.
• Conduct independent research on competitors, industry benchmarks, design trends, and cultural signals.
• Proactively present visual directions, alternatives, and scenarios, including clear rationale and trade-offs.
• Ensure the brand evolves intentionally, balancing consistency with innovation.
• Act as the final authority on visual coherence and aesthetic quality.

Executive & Strategic Collaboration

• Work in close partnership with the Marketing Director to shape brand and creative strategy.
• Present concepts, directions, and recommendations.
• Surface creative red flags or risks for better decision-making.

Hands-on Design & Asset Production

• Design and deliver high-impact assets, including:
  
  • Social media and paid campaign creatives
  • Corporate/Sales presentations
  • Brand and PR materials
  • Event, ecosystem, and flagship brand assets
    
    
• Set the creative quality bar through direct execution.
• Translate complex fintech, regulatory, and product concepts into clear and persuasive visuals.

Brand Governance & Systems

• Own and evolve brand guidelines, design systems, and reusable visual components.
• Ensure consistent application across all brands, sub-brands, markets, and languages (EN–ES–PT).
• Act as the final quality gate for all public-facing visuals.
• Maintain structured asset libraries, templates, and documentation.

Cross-Functional Enablement

• Collaborate with other teams to support visual needs.
• Support employer branding through internal communications, culture assets, and events.
• Enable teams with clear visual frameworks rather than one-off solutions.

Brand Direction & Consistency

• Establish a clear, defensible brand direction aligned with LaFinteca’s growth strategy.
• Ensure visual consistency across all brands, sub-brands, and languages.
• Reduce fragmentation through scalable design systems and standards.
• Support video-first and campaign-led initiatives with strong visual systems.

Technical & Functional

• Advanced proficiency in Adobe Creative Suite and Figma. Motion Graphics is a plus.
• Proven experience designing for social, presentations, web, editorial, and brand systems.
• Excellent command of typography, layout, hierarchy, and visual storytelling.
• Strong experience working across multi-brand and multi-market environments.

Strategic & Operational

• Ability to research, synthesize, and translate insights into clear visual directions.
• Strong judgment and decision-making in ambiguous contexts.
• Ability to challenge briefs constructively and improve them.
• Comfortable operating as a sole senior creative owner.

Personal & Interpersonal

• High proficiency in English, Spanish, and Portuguese is a plus.
• Clear, confident communicator, comfortable presenting to executives.
• Able to handle creative tension professionally and productively.
• Thrives in fast-paced, high-growth environments.

• Ownership of large-scale brands, products, and ecosystem initiatives.
• Direct influence on LaFinteca’s international brand narrative and visual identity.
• Continued development in strategic design, leadership exposure, and cross-market branding.
• Joining us means becoming part of a dynamic, fast-growing international team where your impact is visible, valued and accelerated.
• Indefinite-term contract.
• Innovative office in a business hub of Barcelona (Poblenou district)
• Working hours 11 AM-8 PM with a weekly short day, totaling 37,5 hours per week.
• On-site work in our Barcelona office, with the option for one remote day per week after passing the probation period.
• Additional perks, birthday holiday gift, and complimentary hot drinks, fresh fruit, and healthy snacks.
• Access to Cobee for flexible benefits and savings on meals, transport, and other perks.

LaFinteca is a leading payment service focused on Latin America, seamlessly integrating popular payment methods across the continent. Specializing in Alternative Payment Methods (APMs), we are delivering a new type of payment system that finds opportunities for clients and helps them grow and succeed.

We help companies to select, integrate, process, and support payment solutions and methods. Reliable payment solutions are the core of our journey.