NA Marketing Innovation Associate Brand Manager, Kids Adventure - Popsicle

Job Title: NA Marketing Innovation Associate Brand Manager, Kids Adventure - Popsicle

Location: Englewood Cliffs

Reports to: Klondike Brand Manager

JOB PURPOSE:

We are looking for an intelligent, innovative and creative Marketer with a passion for brands. The ideal candidate will drive the business forward with out of the box ideas, strong leadership of the cross-functional team and by challenging the status quo to get things done more efficiently. This position will require an in-depth understanding of brand development, which includes market trends, consumer focus, and category dynamics. The role will require both strategic thinking and understanding of logistical execution to continue to nurture Popsicle brand love and role in consumer’s lives.

KEY RESPONSIBILITIES:

The Associate Brand Manager for Popsicle will sit within our Kids Adventure cluster & will be held accountable for leading the Innovation, Communication and Strategy across the North American business. Responsibilities include, but are not limited to:

· Developing and Managing Innovation Pipeline with a cross functional team to ensure packaging, product and customer demands are launched on time and in full.

· Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts

· Partner closely with Operations marketing team to ensure flawless execution in market

· Lead culture-driven communication writing and development for creative agency brief and lead the development of final assets

· Popsicle has a significant investment in the licensing and cobranding products, lead Popsicle co-brand strategy work and manage relationships with co-brand partners

o Including forecast accuracy and contract negotiations

· Day to Day management includes:

o Budget and invoices

o Run and conduct market analysis to understand market trends and opportunities

WHO WE'RE LOOKING FOR:

· You're a born leader: This position requires strong leadership skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative.

· You have a Drive for Results: You can be counted on to exceed goals successfully & steadfastly push yourself & others for results

· You're a master problem solver: You can use rigorous logic and methods to solve difficult problems with effective solutions. You can see hidden problems & anticipate what could become a project roadblock. You look beyond the obvious and don’t stop at the first, simple answer, leveraging all fruitful sources for a solution.

· You have fantastic interpersonal savvy: you relate well to all kinds of people up down sideways, inside & outside the organization. You know how to build the appropriate rapport with cross functional teams & build effective, constructive relationships. You use diplomacy & tact and can diffuse even high-tension situations comfortably

· You are a creative & strategic thinker: you see ahead clearly & can anticipate future consequences and trends accurately. You have broad knowledge and perspective, & can contribute new & unique ideas, easily making connections among previously unrelated notions. You are very future oriented, & can articulately paint credible pictures and visions of possibilities and likelihoods. You seamlessly create competitive and breakthrough strategies and plans.

· You know how to deal with ambiguity: you effectively cope with change, can shift gears comfortably, & can decide and act without having the total picture. You aren’t upset when things are in the air & can manage unfinished projects while moving to the next one. You comfortably handle risk & uncertainty

IDEAL EXPERIENCE:

Bachelor degree required, MBA a plus

· 3-5 years’ experience in Brand Marketing, preferably CPG

· Strong analytical skills

· Understanding of digital and e-commerce

· Clear demonstration of successful, consistent delivery to the business

· Clear demonstration of project management & leadership skills

· Experience working with agencies and media partners

· Experience working with different customer channels

· Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure

· Ability to deliver both verbal and written communication in a simple, compelling manner.

· Ability to think strategically, both from a brand and portfolio view

WHAT YOU'LL GET:

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards

• Flexible ways of working

• Support for health, wellbeing and life outside of work

• Time off to rest and recharge

• Ongoing learning and development opportunities

Pay: The pay range for this position is $88,600 to $133,000. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.