Marketing & Brand Specialist

Title: Marketing & Brand Specialist 

FLSA Status: Exempt

Classification: Administrative Support 

Immediate Supervisor: Director of School and Community Relations

Job Summary: This position supports the School and Community Relations Department through assisting with clear, creative, and strategic communications across district communication channels. The specialist helps update and manage the district website, creates graphic designs that highlight district successes, and maintains strong relationships with staff, vendors, and coaches.  The ideal candidate is a versatile communicator who helps ensure that all messaging, whether it is for staff, families, media, or the community, reflects the organization’s goals and brand.

Hiring Specifications:

Education
• Bachelor’s degree in communications, marketing, or a related field

Certification
• Valid driver’s license and dependable vehicle for primarily in-district travel

Experience
• Proficient in graphic design, brand management, and marketing

Skills, Knowledge & Abilities
• Ability to exercise good judgment in recognizing scope of authority and protecting confidential information
• Knowledge of and experience working with a diverse group of people

• Ability to navigate multiple projects simultaneously
  • Ability to establish sound working relationships and cooperative arrangements with community groups and organizations
  • Strong organizational skills and ability to prioritize
  • Ability to work effectively, cooperatively and respectfully with staff, parents, students and community members regardless of race, color, creed, gender, sexual orientation, gender identity, ethnic/national origin, religion, marital status, age, socio-economic status or disability
  • Ability to build effective working relationships
  • Ability to provide customer service in a fast-paced environment
  • Ability to provide direction and feedback to district personnel seeking solutions for marketing and community information/involvement
  • Must be able to handle emotionally charged situations

Technology Requirements
• Experience with graphic and video design software

• Proficient in Adobe Creative Suite and Canva
• Word processing skills
  • Spreadsheet skills
  • Electronic presentation skills
  • Web navigation skills
  • E-mail management skills
  • Computer network knowledge applicable to the position
  • Knowledge of computer-related storage devices

Supervision of Others:

• N/A

Personal Contacts:

• District personnel
  • Parents, students, community members
• Coaches
• Vendors

Job Duties:

• Develop and implement communication strategies that promote district initiatives, priorities, and achievements.
• Ensure consistent and clear messaging across all internal and external communication channels.
• Create and edit mission-driven communication graphics that highlight student and staff success, district events, and community partnerships.
• Provide graphic design for print and digital projects including ads, brochures, presentations, e-newsletters, and campaigns.
• Assist in developing and organizing content for district communication channels, ensuring consistency in messaging and visual identity.
• Manage open communication between vendors and coaches to maintain brand identity. 
• Enforce brand guidelines as a brand ambassador by managing, teaching, and protecting the brand.
• Assist with trademark updates and registrations.
• Assist in updating the district’s website to ensure accuracy, accessibility, and visual consistency.
• Monitor analytics and engagement data on the district website to assess effectiveness and guide communication strategies.
• Assist with organizing press conferences, special events, and public information campaigns.
• Collaborate with schools, parent groups, and community leaders to share positive news and key district information.
• Support public information campaigns related to enrollment, bond referendums, and major district initiatives.
• Uphold and advance the district’s brand standards across all communication materials.
• Provide schools and departments with templates, guidance, and resources for consistent branding.
• Support translation and accessibility efforts to ensure all communications reach diverse audiences.
• Perform other duties as assigned to support the goals of the School & Community Relations Department.

Physical Requirements:

Terms of Employment: Twelve-month contract per Board policy and administrative guidelines.

Date Last Revised:  6/17/26