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Brand Marketing Activation Manager

Lynca Meats
2 days ago
Full-time
On-site
Gauteng, South Africa

Introduction

Primary purpose of is promoting and generating interest in a company’s products or brand. The role is the primary liaison for all marketing activities. The Brand Marketing Activation Manager creates product segmentation/positioning models, define the competitive landscape, develop go-to- market strategies and manage the product/brand life cycle road map. 

Duties & Responsibilities

Key Account & B2B Management:

  • Account Development: Build and maintain strong relationships with key retail and wholesale partners, distributors, and B2B clients, driving revenue growth and long-term partnerships.
  • Strategic Planning: Develop and execute tailored account and B2B engagement plans that align with broader company objectives and focus on increasing product distribution, brand visibility, and sales performance.
  • Market Expansion: Identify and pursue new B2B opportunities to expand product reach in new markets, channels, and customer segments.
  • Performance Tracking: Regularly assess account and B2B performance, providing actionable insights and recommendations to senior leadership to drive continuous improvement.
  • Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, supply chain, finance) to ensure seamless execution of sales programs and alignment with account-specific needs.

 

Trade Marketing & Channel Management:

  • Trade Marketing Strategy: Develop and implement comprehensive trade marketing strategies that support both key accounts and retail partners, enhancing product visibility and driving sales.
  • Promotions & Campaigns: Collaborate with trade partners and marketing to create and execute promotional campaigns, merchandising initiatives, and point-of-sale activities that maximize impact at retail and B2B levels.
  • Retail Execution: Oversee in collaboration with marketing & suppliers the execution of in-store merchandising, displays, and promotional materials to ensure brand consistency and optimize sales opportunities.
  • Market Analysis: Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities and ensure that trade marketing strategies are aligned with current market demands.
  • Trade Spend Management: Manage the trade marketing budget, track the ROI of promotional activities, and ensure cost-effective use of resources to achieve desired business outcomes

 

Trade Shows & Industry Events:

 

  • Event Planning & Execution: Plan, organize and execute in collaboration with marketing the company’s participation in key trade shows, and industry events to promote the brand, network with key partners, and identify new business opportunities.
  • Brand Representation: In collaboration with Marketing ensure the company’s presence at trade events is impactful by coordinating both displays, product showcases, and customer engagement activities.
  • Lead Generation: Use trade shows and events as a platform to generate new business leads, engage with existing clients, and enhance brand awareness.
  • Post-Event Follow-Up: Ensure that post-event follow-up activities, including lead nurturing and partnership development, are executed efficiently to capitalize on event-based opportunities.

 

Budget Oversight:

 

  • Developing a marketing strategy that is consistent with the overall organisational brand and budget.
  • Track the impact of all marketing efforts on sales revenue by estimating demand for company related products/services.
  • Mapping out all marketing activities against sales revenue to ascertain profitable and viable avenues against non—viable/profitable avenues.
  • Developing and managing the marketing department’s budget by overseeing branding, advertising, and promotional campaigns.

 

Client /Customer Communication

  • Building relationships with clients, potential clients, ambassadors, partners, and industry professionals.
  • Interacting with the public and responding to queries through the website and social media platforms.
  • Evaluating and optimizing marketing and pricing strategies to optimise client/customer relationships
  • Creating an alignment of values between the company and the consumer.

Desired Experience & Qualification

  • Bachelor’s degree in Business or a related field
  • 5+ years of experience in a combined role involving key account management, trade marketing, and B2B sales (preferably within [Industry/Consumer Goods/Retail/FMCG]).
  • Proven track record of managing key accounts, executing trade marketing strategies, and driving successful B2B partnerships.
  • Hands-on experience in organizing and executing trade shows, events.
  • Excellent communication, negotiation, and presentation skills with the ability to influence stakeholders and build strong relationships.
  • Strong analytical abilities, with a data-driven approach to decision-making and performance tracking.
  • Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
  • In-depth knowledge of trade marketing strategies, retail dynamics, and B2B sales principles.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), and experience with CRM and trade marketing tools.
  • Experience in planning, coordinating, and executing trade shows and events.
  • Proactive and results-oriented with a passion for delivering growth through both account management and marketing initiatives.
  • Strong problem-solving skills, with the ability to think creatively and adapt strategies in a fast-paced environment.
  • Excellent interpersonal and relationship-building skills, with the ability to work cross-functionally within a team and engage with external partners

Interested?