Brand and Marketing Manager

Brand Strategy and Brand Management

• Develop, manage, and maintain Diopoint’s brand identity across all internal and external platforms.
• Ensure consistent use of Diopoint’s logo, colours, fonts, templates, tone, messaging, and visual identity.
• Create and maintain brand guidelines for company-wide use.
• Ensure that all departments apply the brand consistently in documents, presentations, proposals, email signatures, uniforms, signage, social media, and client-facing material.
• Protect the integrity and professional image of the Diopoint brand.
• Continuously review and improve the company’s brand presence to ensure it remains modern, professional, and aligned with the ICT industry.
• Ensure the Diopoint brand communicates trust, professionalism, technical expertise, innovation, and service excellence.

Digital Marketing and Online Presence

• Manage Diopoint’s online marketing strategy across relevant digital platforms.
• Manage and maintain Diopoint’s LinkedIn presence, including content planning, posting, engagement, and performance monitoring.
• Manage other social media platforms, including Facebook, Instagram, YouTube, and any other platforms used by the business.
• Create and coordinate digital content, including posts, campaigns, articles, service highlights, project updates, event promotions, employee features, vendor partnerships, and client success stories.
• Work with internal teams to identify marketing content opportunities related to ICT services, projects, managed services, infrastructure solutions, cloud services, cybersecurity, support services, and vendor solutions.
• Monitor social media trends, engagement levels, and platform performance.
• Ensure all online communication is professional, accurate, brand-aligned, and appropriate for Diopoint’s market.
• Coordinate website updates and ensure website content remains current, accurate, and aligned to Diopoint’s service offering.

Marketing Campaigns and Content Creation

• Plan, develop, and execute marketing campaigns that support Diopoint’s business objectives.
• Create marketing content for Diopoint’s services, solutions, partnerships, events, achievements, certifications, and client-facing initiatives.
• Support the sales and business development teams with brochures, presentations, capability statements, proposal templates, case studies, service flyers, and campaign material.
• Ensure all marketing material is accurate, professionally presented, and aligned with Diopoint’s corporate identity.
• Coordinate photography, videography, graphic design, copywriting, printing, and promotional material where required.
• Develop internal and external communication material for company announcements, campaigns, staff events, client communications, and brand initiatives.
• Maintain a library of approved marketing assets, templates, photos, logos, icons, and brand material.

Social Media Management

• Develop and manage a social media calendar for Diopoint.
• Plan and schedule regular posts across LinkedIn and other approved social media platforms.
• Create content that promotes Diopoint’s ICT services, culture, events, partnerships, certifications, client solutions, and industry relevance.
• Ensure all posts reflect Diopoint’s professional tone and brand standards.
• Monitor comments, engagement, messages, and brand mentions.
• Identify opportunities to improve online visibility and market reach.
• Report on social media performance, including engagement, reach, follower growth, and campaign effectiveness.
• Ensure that employees representing Diopoint online follow appropriate brand and communication standards.

Events Planning and Coordination

• Plan, coordinate, and manage Diopoint’s internal and external events.
• Coordinate client events, vendor events, product launches, roadshows, exhibitions, conferences, networking events, staff functions, and brand activations.
• Manage event logistics, including venues, invitations, branding, catering, suppliers, equipment, promotional items, presentations, registration, and post-event follow-up.
• Ensure all events are professionally branded and aligned with Diopoint’s corporate image.
• Work with vendors and partners on joint marketing events and sponsorship opportunities.
• Coordinate event photography, social media coverage, and post-event communication.
• Manage event budgets and ensure costs are controlled.
• Evaluate event success and provide feedback to the CEO and relevant stakeholders.

Corporate Identity, Uniforms and Company Branding

• Manage Diopoint’s corporate identity across all physical and digital touchpoints.
• Ensure consistency in company colours, logos, fonts, templates, stationery, signage, office branding, vehicle branding, uniforms, email signatures, presentation decks, and marketing material.
• Coordinate the design, procurement, branding, and quality control of company uniforms.
• Ensure uniform branding is professional, consistent, practical, and aligned with Diopoint’s corporate image.
• Manage branded items such as banners, gazebos, lanyards, notebooks, pens, corporate gifts, event material, and promotional merchandise.
• Ensure that all branded material is approved before production or distribution.
• Maintain relationships with suppliers for printing, uniforms, signage, promotional items, and branding installations.
• Conduct regular reviews of company branding to ensure consistency and professional presentation.

Internal Communications and Employee Brand Alignment

• Support internal communication initiatives that promote company culture, employee engagement, and brand awareness.
• Ensure employees understand and apply Diopoint’s brand standards in client-facing environments.
• Assist with internal announcements, employee recognition, company updates, event communication, and internal campaigns.
• Support HR and management with employer branding initiatives, including recruitment marketing and staff engagement content.
• Promote a consistent brand experience between Diopoint’s internal culture and external market presence.

Vendor, Partner and Supplier Coordination

• Work with ICT vendors, OEMs, distributors, partners and the Vendor Alliance Manager on joint marketing initiatives.
• Coordinate co-branded campaigns, events, promotions, and partner announcements.
• Ensure partner logos, campaign material, and vendor branding are used correctly.
• Manage relationships with external marketing suppliers, designers, printers, photographers, videographers, event companies, and promotional suppliers.
• Obtain quotations, manage supplier deliverables, and ensure quality and deadlines are met.
• Ensure all external suppliers understand and comply with Diopoint’s brand standards.

Reporting and Marketing Performance

• Develop and manage the marketing and branding budget in consultation with the CEO.
• Track marketing spend across campaigns, events, promotional items, social media, design, printing, uniforms, and branding projects.
• Ensure marketing activities are delivered within approved budgets.
• Obtain and compare supplier quotations where required.
• Identify cost-effective ways to improve Diopoint’s brand visibility and marketing impact.
• Provide budget updates and cost reports to the CEO when required.

Risk Compliance and Brand Governance

• Ensure all marketing communication is accurate, professional, and aligned with Diopoint’s values and business objectives.
• Ensure brand material does not misrepresent Diopoint’s services, partnerships, certifications, or capabilities.
• Obtain appropriate approvals for external communication, campaigns, press releases, and public-facing material.
• Ensure client names, project details, photographs, testimonials, and case studies are only used with proper approval.
• Manage reputational risk by ensuring consistent, appropriate, and professional communication across all channels.
• Maintain version control of approved logos, templates, and brand assets.

Accountability

The Brand and Marketing Manager is directly accountable to the CEO for:

• Diopoint’s overall brand identity and professional market presence
• Marketing strategy, planning, execution, and reporting
• Online marketing and social media performance
• LinkedIn and other social media platform management
• Event planning, coordination, branding, and execution
• Uniform branding and company branding consistency
• Corporate identity, colour usage, templates, signage, and branded material
• Marketing content quality and consistency
• Supplier coordination and marketing budget control
• Internal and external brand governance
• Supporting business growth through professional, consistent, and effective marketing initiatives