Senior Manager, Strategic Brand Marketing (m/f/d)

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! 

Learn more about us as a workplace upm.com/careers

We are now looking for a Senior Manager, Strategic Brand Marketing (m/f/d) to join our team. This position can be located in any of our UPM locations in Europe.

What you will do

We are seeking a dynamic and experienced Senior Manager of Strategic Brand Marketing (m/f/d) to lead the development and execution of marketing strategies that create pull-demand for our products from consumer brands and consumer brand partnerships. This role sits at the intersection of Sales and Marketing, focusing on the identification, qualification, and development of strategic consumer brand collaborations that influence purchasing behavior and drive value across the supply chain.
 
The successful candidate will be responsible for developing market segmentation strategies, crafting and refining product value propositions, leading value chain integration initiatives, and steering co-marketing and go-to-market strategies in collaboration with leading consumer brands. This is a cross-functional role requiring high strategic acumen, commercial insight, and experience managing complex stakeholder ecosystems.

Your key responsibilities:
Brand & Market Strategy

• Identify and evaluate high-potential consumer brand partners aligned with company product and growth objectives
• Develop and articulate differentiated value propositions tailored to target brand segments. Scope and define brand-focused product brands
• Scope and implement strategic brand engagement strategies to create downstream demand in collaboration with sell-to partners

Strategic Partnership Development

• Qualify and establish strategic brand partnerships through a structured funnel approach
• Develop and implement scalable commercial engagement frameworks for brand partners

Value Chain & Demand Generation

• Analyze and optimize the value chain architecture to ensure seamless integration with brand partner requirements
• Drive demand generation initiatives with brand partners to influence downstream behavior and increase sell-through

Marketing Integration

• Lead brand-focused marketing initiatives, including co-branding, storytelling, and omni-channel activation
• Align and integrate marketing campaigns with sales, product, and partnership teams to ensure unified market execution

Who you are

• You have a bachelor’s degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred
• You have seven years of experience in strategic marketing, brand partnerships, or business development, ideally in B2B2C industries
• You have a proven track record of developing and managing strategic partnerships with global consumer brands
• You have strong experience in value proposition development, market segmentation, and downstream marketing
• You have a deep understanding of value chain dynamics, demand creation strategies, and commercial models
• You have exceptional communication, negotiation, and stakeholder management skills

This is what we offer to you

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils”. Our work is impactful and transformative. 
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working.

Additional information

The position holder will report to the Director, Marketing and the scope of the activities will be steered by the VP Marketing and VP Commercial.

For further information about the role, please contact Sebastian Konz, Director, Marketing, UPM Next Generation Renewables sebastian.konz@upm.com.

To apply, please submit your CV and cover letter by March 1, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact our HR Service Center at careers@upm.com or tel. +358204146600 (FIN), +4949634011522 (DE), +44(0)1723502550 (UK), +48123999400 (OTHER).

For UPM positions located in Finland, a security background check may be performed for those selected in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014

UPM Marketing, sustainability and communications is dedicated to stakeholder engagement and brand and reputation to safeguard UPM success. The function consists of different areas of expertise – brand and communications, marketing, sustainability, and public affairs – and uses its combined know-how to deliver competitive advantage to UPM.

Marketing, sustainability and communications is integrated into business decision making and supports the needs of each business. The dedicated teams within the function act as centres-of-excellence in their respective area and provide expertise for achieving both group and business related goals.

UPM’s most important stakeholders are customers, investors and financiers, employees, suppliers, local communities, authorities and key decision makers, the media and nongovernmental organisations. 

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