Resort Brand Lead

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Resort Brand Lead supports Brand Strategy and local Resort Operations leadership in developing and executing integrated marketing, communications, and community engagement strategies that strengthen brand awareness, enhance guest engagement, and generate revenue at the resort property. The Resort Brand Lead is responsible for day-to-day implementation of marketing initiatives, content management, coordination with internal teams, and ensuring that brand messaging is consistent across all digital, media, and community channels. This role will support our Sports Illustrated Resort location in Nashville, TN.

How You'll Shine:

• Manage and implement content for on-property touchpoints, including resort facilities, dining outlets, and special experiences.
• Develop and execute localized brand and marketing initiatives to drive awareness and guest engagement.
• Liaise with corporate brand marketing, communications, digital, media, and social media teams to ensure alignment with overarching brand strategies and guidelines.
• Collaborate with internal teams (sales, F&B, events) to support promotions and seasonal campaigns.
• Oversee the production of marketing materials, digital assets, and storytelling that reflect the property’s unique identity.
• Monitor marketing performance metrics and provide regular reporting to inform future strategies.
• Maintain brand standards while adapting campaigns to resonate with the local market and target audiences.

Travel Requirements

• Limited travel required. Approximately 10% of time

What You'll Bring:

• BA in Communications, Marketing or related field.   
• Understanding of branding practices and structure 
• Ability to articulate clear and concise creative direction and feedback 
• Adept project management abilities 
• Can confidently and gracefully prioritize multiple projects under time constraints and within an assigned budget 
• Excellent verbal, written and presentation skills 
• Passionate attitude with willingness and enthusiasm to own your own growth 
• Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, Apple Keynote 
• 3-5+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance. 
• Prior experience within travel & hospitality a plus 
• Experience presenting to all levels throughout an organization 
• Knowledge of marketing, all forms of advertising, and digital experiences 
• Understanding of related creative tracks: user experience, copywriting and content strategy  
• Proven client-facing role experience working with teams on large scale, long-term projects  

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.