Marketing and Branding Coordinator
City of Winston-SalemDescription
Under the general supervision of the City’s Venue and Facilities Manager, performs responsible professional and administrative work related to developing the Fairgrounds brand and image by coordinating sponsorships, business meeting sales, and community relationships. Works with local organizations, schools and businesses to disseminate Fairgrounds information. Plans, coordinates and oversees the implementation of special projects and promotes the use and support of activities, programs, and services. Assists in the planning and execution of social media strategy, brand awareness and media coverage.
Examples of Duties
- Develops and coordinates effective marketing, branding, and sponsorship opportunities
- Sells and solicits meeting space for the purpose of promoting various events at the Winston-Salem Fairgrounds, Carolina Classic Fair and other City facilities as assigned;
- Creates and maintain relationships with local networking organizations;
- Creates and maintains local media relationships, including press releases;
- Provide event and marketing support; prepares and implements contracts for meeting events;
- Prepares special reports and performs special projects as assigned;
- Manage special events and programming related to Winston-Salem Fairgrounds Farmers Market
- Primary website manager, social media editor, and email marketing management;
- Supports in planning with internal staff teambuilding, communication, and social strategy;
- Assists in capturing photo and video content for development of event collateral and promotion;
- Manages internal and external community event calendars and relationships;
- Manages event signage and special client instruction for events.
- Supports in creation of graphic, artwork, and event brand management
- Onsite media representative
Typical Qualifications
Knowledge, Skills, and Abilities
Ability to work with internal and external partners; excellent written and oral communication skills; strong interpersonal and networking skills; knowledge of desktop publishing and other computer skills; ability to thrive and work effectively as an individual within a fast pace small team setting, ability to remain self-motivated and goal oriented.
Education and Experience
Any combination of education and experience equivalent to a bachelor's degree in marketing, public relations, communications, with a concentration in social media or a closely related ?eld.Physical Requirements
This work requires the occasional exertion of up to 25 pounds of force; work regularly requires speaking or hearing, using hands to finger, handle or feel and repetitive motions, frequently requires sitting and occasionally requires standing, walking, climbing or balancing, stooping, kneeling, crouching or crawling, reaching with hands and arms and pushing or pulling; work has standard vision requirements; vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to receive detailed information through oral communications and/or to make fine distinctions in sound; work requires preparing and analyzing written or computer data; work is generally in a moderately noisy location (e.g. business office, light traffic).Supplemental Information
Valid Drivers License
Job requires some weekend and evening work based on event schedule