Manager - Brand Governance
PricewaterhouseCoopersIndustry/Sector
Not Applicable
Specialism
IFS - Operations
Management Level
Manager
Job Description & Summary
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.
As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.
Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Analyse and identify the linkages and interactions between the component parts of an entire system.
- Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
- Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
- Develop skills outside your comfort zone, and encourage others to do the same.
- Effectively mentor others.
- Use the review of work as an opportunity to deepen the expertise of team members.
- Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
Job Description- Connected teams
Brand Governance
Our Brand team within Clients & Markets is responsible for embedding PwC’s global brand positioning and framework and driving the delivery of best practices for brand strategy and execution across the firm. The team blends technical skills with a strategic focus to advise our internal functions and teams with spectacular results. The team strives for balanced relationships with internal clients that are built on the principles of help, guidance and advice. The team’s responsibility is to both protect the brand via adherence and understanding of our brand guidelines and propel the brand by distinctively positioning PwC in market.
We’re looking for a Brand Governance Manager to deliver best practice brand governance, compliance and execution across the firm. As part of the Brand team, you will build strong and balanced relationships with your internal clients that are built on the principles of protecting and propelling the brand and advocating for our clients. The Brand Manager is a hands on and functional expert of all things brand. Your role will also be as influencer and you require experience in being a part of a high functioning team through a collaborative, direct interpersonal style.
You will be part of a small, yet influential national team who protects and propels the PwC Brand. You will:
- Be the key brand governance/compliance expert across all Brand Standards- visual identity, co-branding and naming
- Implement and advise on our global network standards, brand guidelines and policies for a range of firm initiatives such as co-branding & brand guidance for development of new products & services
- Deliver and drive our governance plan (compliance, communication and education) to ensure adherence to Global Brand Standards
- Monitor Global Brand site daily for updates and priorities. Ensure that relevant updated are included in governance plan and actioned
- Monitor internal and external channels for brand compliance of our brand guidelines and network standards.
- Monitor and work with external agencies and internal design teams to ensure adherance to brand guidelines and programs are performed with required brand quality;
- Triage our brand and co-brand enquiries through our ServiceNow ticketing system. Be the first on point to respond and manage these brand enquiries.
- Provide advice, guidance and approval of visual identity guidelines and advice on how to adhere to our brand guidelines. Provide clear and concise feedback to internal clients, designers and agencies.
- Ability to problem solve and connect dots with relevant stakeholders
- Educate, inform and influence stakeholders about network standards, brand guidelines, brand programs, accomplishments, processes and clear governance.
- Provide support on campaign management and delivery for all brand campaigns
More About You
- Formal marketing (degree) qualification
- 3-5+years experience in a Brand or Marketing role
- Experience in brand strategy, execution, compliance and management- an understanding of Brand guidelines
- Demonstrated experience developing strong peer relationships across complex large matrixed organisations
- Proven organisation skills and project management ability
- Strong attention to detail
- Strong and persuasive verbal, written and presentation skills.
- Strong negotiation and facilitation skills
- Expertise in translating brand guidelines into commercial outcomes
- Ability to think proactively and make on the spot decisions.
- Likes working in a fast-paced environment
- Is a self- starter and work autonomously and equally enjoys collaborating and working as part of a team
- Experience working with designers and/or agencies
Travel Requirements
Not Specified
Job Posting End Date
April 30, 2026