Head of Marketing & New Business - Coley Porter Bell

We’re Coley Porter Bell, a global branding agency based in London and New York, and we’ve been helping world famous brands discover their Unordinary Idea for almost 50 years. Whether its multi-national businesses or local heroes, we harness the power of Unordinary Ideas to accelerate growth for ambitious brands. 

We’ve transformed hundreds of famous brands throughout our history including Boots, Lego, Martin Guitar, AWSOM, Mr Kipling, Post Office, BAE, Amex, Coutts, Nationwide (US), Jammie Dodgers and Maryland Cookies, Merck, Tesco, Oxo, British Gas, Shell, Lonza, Laurent Perrier, Aldo, Post Office, F1 many more. 

We’re a friendly, down-to-earth team, backed by a global network. 

A big agency engine with a smaller agency experience: We offer strategic rigour, global talent and cutting-edge technology. You’ll access a senior yet nimble team for a highly personalised, collaborative experience. 

Fiercely collaborative yet joyously independent thinkers: We deliver creative strategy and strategic creative. We recruit free thinkers and individual experts to foster a culture where your Unordinary Idea can grow.  

A blend of human craft and tech-fuelled creativity: We combine brilliant craftspeople with a real understanding of today’s technology. We’ll deliver your brand in an immersive and engaging way.  

What we’re looking for 

The Head of New Business and Marketing is a pivotal leadership role responsible for driving new business acquisition, enhancing Coley Porter Bell's and CBA’s brand reputation, and fostering strategic partnerships to fuel our continued growth and success. 

This individual will work closely with the CEOS of London and New York as well as the broader team to generate awareness, and cultivate leads. You will also work closely with the Head of Marketing and New Business at CBA Paris, the largest office of the network. We want to ensure that we create efficiencies globally with our new business and marketing efforts.

The role demands a unique blend of strategic thinking, creative execution, strong communication skills, and a proactive approach to relationship building, both internally and externally, across the UK and US markets.

You will be supported by the UK CEO’s PA who is heavily involved in our marketing and new business efforts and is keen to grow those capabilities. You will also have support from a strategy partner and our ECD as well as the broader agency team who have all been engaged in our marketing and new business efforts in the absence of this role.

What you’ll do 

• Lead New Business Strategy: Develop and execute comprehensive new business strategies for the UK and US, overseeing the entire sales funnel from targeted outreach (e.g., Sales Navigator) to proposal development and deal closure.
• Champion Brand & Reputation: Amplify the CPB and CBA brands, ensuring we are "talkworthy" among prospective clients, industry peers, and talent through PR, content marketing, and industry events.
• Drive Marketing & Content: Create and implement integrated marketing strategies, producing compelling content (newsletters, LinkedIn, case studies, thought leadership) that embodies our "Unordinary Ideas." Manage our relationship with the PR agency.
• Optimize Digital Presence: Manage and enhance our websites and critical online touchpoints (e.g., WPP directory, CBA newsletter) for engagement and SEO, contributing to global digital strategy.
• Foster Client Growth: Collaborate with Client Service leaders to leverage marketing materials for client growth initiatives and identify opportunities to expand services within existing accounts.
• Leverage Network Power: Actively engage with Landor and WPP growth initiatives, building relationships and utilizing the network's capabilities to enhance our offerings.
• Report & Analyze: Provide regular, insightful reporting on new business, marketing performance, and website/social media analytics to inform continuous improvement.

What you’ll need

• Considerable experience in a Senior Marketing & Business Development leadership role within a creative/branding agency or professional services environment.
• Exceptional strategic thinking with a proven track record of driving significant new business growth and enhancing brand reputation, demonstrating measurable ROI.
• Excellent communication & relationship building skills: Ability to influence, deliver impactful presentations, and foster strong, lasting connections with clients, partners, and internal teams.
• Expertise in digital marketing & content creation: Solid understanding of SEO, social media, email marketing, and analytics. Proven ability to craft compelling, high-quality content for various channels.
• Highly analytical & organised: Strong project management skills, capable of interpreting data, identifying trends, and driving strategic decisions.
• Experience navigating complex organizations: Proven ability to thrive in a matrixed environment (WPP network preferred), leveraging global resources effectively.
• Familiarity with the brand design industry (US & UK), experience managing PR agencies, and a genuine passion for "unordinary ideas."
• Proficiency with CRM (e.g., Sugar), marketing automation tools, and MS Office Suite.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Coley Porter Bell, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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