Head of Branding

As Head of Branding, you own the global brand vision of Hush and bring it to life across every touchpoint.

What you will do

1. Brand strategy and identity
   
   • Co-lead the creation of the new brand identity with our Branding Studio (positioning, tone, art direction, storytelling).
   • Define and protect the brand narrative: intimacy, emotions, freedom, without explicit language.
   • Ensure consistency across product and marketing (app, social, CRM, website, video, editorial).
   • Build a scalable brand toolkit (tone of voice, visual guidelines, creative principles).
   • Shape global campaign concepts and creative direction.
2. US launch and cultural deployment
   
   • Build and execute a high-impact US launch strategy: social, influence, press, events.
   • Adapt Hush’s positioning to American cultural codes, especially for Gen Z women.
   • Identify and manage cultural partners aligned with the brand (music, fashion, art, tech).
3. PR, influence and partnerships
   
   • Develop PR strategy across women’s, tech, and culture media.
   • Activate creators, influencers, and artists aligned with Hush’s vision.
   • Design and lead brand collaborations and experiential moments.
4. Social media and content leadership
   
   • Define US editorial strategy for Instagram and TikTok.
   • Supervise organic storytelling concepts and creative production.
   • Maintain a publishing calendar aligned with PR and product milestones.
   • Track performance and iterate fast (engagement, reach, conversion).
5. Brand inside the product
   
   • Partner with Product and Design to ensure the brand is deeply felt in-app.
   • Contribute to emotionally powerful features, UX tone, micro-moments, prompts.
6. Leadership and process
   
   • Work closely with the CMO to align brand, marketing, and product.
   • Define brand KPIs and set up performance tracking.
   • Manage and brief external freelancers, creators, and partners.