Executive Director of Creative Strategy and Brand

Job Profile:

Administrative Operations Manager 4

Job Family:

Administrative Operations

Time Type:

Full time

Max Pay – Depends on experience:

$180,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and nine (9) years of experience appropriate to the area of assignment/field including five (5) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

Salary Range: $170,000 - $180,000; Depends on experience

The executive director of creative and brand strategy works under the direction of the VP and Chief Brand Officer in Enterprise Brand Strategy and Management and focuses on the launch of high-priority, emerging initiatives. In this role, the position must have a strong background in creative and strategy implementation, project management and customer service.

The executive director will spend their day directly working with high levels of leadership to listen and understand their vision for the emerging project, counsel and direct the path forward to ensure full alignment with university brand goals set by the executive administration, and directly work on projects to create base communications assets and an initial communications structure to ensure a successful launch of the program.

As a member of the #1 ranked most innovative university in the United States, the executive director possesses a “hands-on”, “roll-up-the-sleeves” mentality and thrives in a “do what it takes” culture. The person in this position must be successful with start-up, first-of-their-kind projects. They must enjoy the challenge of juggling multiple priorities while working in a strategic manner. They must embrace the role of being a creative champion who is equally skilled at directly generating great creative and inspiring others to cohesively build a unified brand.

Essential Duties:

• Works with the Chief Brand Officer and the Vice President of Media Relations and Strategic Communications on special initiatives and new programs that require the onboarding and development of comprehensive branding, creative and marketing strategies.

• Works with leadership teams from enterprise-wide units to align the needs of the initiative or project with guiding the teams on university brand strategy and standards, often working with deans, vice presidents and heads of unit-based marketing and communications units.

• Responsible for creating and delivering detailed documented strategies to ensure the effective launch of the project or initiative and focus on goal.

• Serve as a key facilitator and campaign manager, orchestrating the activities of multidisciplinary workgroups in order to create a common vision to deliver long-term brand goals and immediate business objectives. Tracks campaign progress and ensures alignment with enterprise priorities.

• Produce and present a variety of reports to senior leadership (deans, vice presidents and executive vice presidents)  including strategies, progress reports and concept proposals.

Desired Qualifications:

• Previous senior director-level experience working as a creative director and strategist for large complex organizations, preferably in higher education or service industries.

• Experience in marketing and product development.

• Demonstrated strong creative skills in developing key messages and developing engaging presentation materials.

• Demonstrated ability to provide inspirational leadership and facilitate multidisciplinary workgroups in order to create a common creative vision to deliver long-term brand goals and immediate business objectives.

• Experience with successfully managing multiple high-priority projects simultaneously.

• Strong service orientation, a disciplined work ethic and ability to instill a high standard of excellence to the overall team. Ability to effectively work with and service requests of people holding positions of vice president and above.

• Evidence of working with senior leadership including deans and vice presidents.

• An individual capable of forging productive working relationships with a broad range of personality types and styles with individuals who do not directly report to this position or to the Brand team.

• Evidence of a “hands-on”, “roll-up-the-sleeves” mentality and “does what it takes” attitude to drive success.

• Previous experience supervising full-time employees, contracted agency resources and matrixed workgroups.

• Previous experience reporting progress through project plans and reporting status in project management systems.

• Previous experience working with established brands and effectively working within established brand standards.

• Previous experience advising on earned, owned and paid campaigns.

• Ability to quickly change priorities, which may include and/or are subject to the resolution of conflicts.

• Effectively communicate to perform essential functions.

Working Environment:

• Activities are performed both in an environmentally controlled office setting and outside around ASU campuses.

• When in an office setting, there will be extended periods of sitting, keyboarding, and manipulating a computer mouse, requiring one to stand for varying lengths of time.

• When outside around campus, expect to walk long distances while carrying documentation materials to secure model releases.

• Lift and carry up to 25 lbs.

Department Statement:

Enterprise Brand Strategy and Management is responsible for influencing how people around the globe think and feel about Arizona State University and its ability to positively impact our world. We work to establish, protect and differentiate the ASU brand in hearts and minds by working in concert with units across the ASU public enterprise. We are brand innovators, emotional storytellers, insights-driven strategists and creative artists building a body of work that brings the ASU brand to life and scales for enterprise-wide use. We are dedicated to increasing the strength of the ASU brand by improving perceptions of excellence, raising awareness and increasing pride across all audiences.
 

We do this important work by staying true to our values:

• Collaboration. We cannot and do not work in silos. We collaborate not just within the Brand team but with colleagues and teams across the ASU enterprise. Through the brand platform, brand standards and personal relationship building, we are uniters and network orchestrators.
• Creativity. We are passionate creatives excited by the work we do. We explore things from all angles, sweat the details and seek to create work that has meaning and is authentic, original, best in class and world renowned.
• Innovation. We reject the status quo. We are open to new ideas and embrace change not for the sake of change, but because we believe everything we do can always be done better to meet new goals, improve performance and advance the brand.
• Knowledge. We ask lots of questions and make decisions based on data and insights. We seek to understand our audiences and the performance of our work. We are curious lifelong learners.
• Optimism. When change comes, we see within it opportunity. We believe in the ASU Charter and in ASU’s ability to positively impact our world. We channel that optimism in our work, taking on any and every challenge with a can-do attitude

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Mesa/Tempe

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$23580.htmld

To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.