Branding & Social Media Manager

📣 We’re Hiring: Branding & Social Media Manager (Remote | Philippines)

Position: Branding & Social Media Manager
Location: Remote (Philippines-based)
Reports to: CEO / Head of Operations
Industry: General Contracting, Property Management & Real Estate
Type: Full-time | Independent Contractor

🌟 About the Role

We are seeking a strategic, creative, and execution-driven Branding & Social Media Manager to help elevate the personal brand of our CEO and the public image of our companies.

Our CEO is a licensed real estate professional, general contractor, and property management business owner who wants to be positioned as:

• Genuine and authentic
• Highly knowledgeable and credible
• Professional and investor-ready
• Passionate about construction, real estate, and business growth

Your mission is to translate that expertise into a cohesive, compelling brand presence that resonates with investors, partners, and high-level clients.

This is not just a posting-and-design role. We’re looking for someone who understands personal branding, authority positioning, storytelling, and audience psychology.

🎯 Key Responsibilities

Brand Strategy & Positioning

• Develop and execute a personal brand strategy for the CEO aligned with investor credibility and trust
• Ensure consistent voice, tone, and messaging across all platforms
• Position the CEO as a subject-matter expert in construction, real estate, and property investment

Social Media Management

• Plan, create, schedule, and manage content across platforms (Instagram, LinkedIn, Facebook; YouTube/TikTok a plus)
• Convert real-life expertise into educational, thought-leadership, and behind-the-scenes content
• Write strong captions that reflect professionalism, authenticity, and authority

Content Creation & Direction

• Repurpose long-form content (videos, calls, site visits, interviews) into short-form social assets
• Coordinate simple visuals, reels, carousels, and branded graphics
• Collaborate with the internal team for raw content, insights, and updates

Investor-Focused Messaging

• Highlight business growth, project wins, leadership insights, and operational excellence
• Craft narratives that build confidence and credibility with potential investors
• Avoid “influencer fluff”—this brand is about substance and results

Analytics & Optimization

• Track performance metrics and adjust content strategy accordingly
• Recommend improvements based on engagement, reach, and audience growth

✅ What We’re Looking For

Must-Haves

• 3+ years experience in branding, social media, or digital marketing
• Proven experience managing personal brands (especially founders, CEOs, or professionals)
• Strong English communication and copywriting skills
• Strategic thinker who understands positioning, not just aesthetics
• Highly organized, reliable, and proactive

Nice-to-Haves

• Experience in real estate, construction, property management, or finance
• Familiarity with investor-focused or B2B branding
• Basic video editing or content repurposing skills (CapCut, Canva, etc.)
• Understanding of U.S. business culture

🧠 Who You’ll Work With

• A hands-on CEO who is clear on vision but values expert input
• A structured operations team that supports execution
• A growing company with long-term plans and real investor exposure

💼 Why Join Us

• Long-term, stable remote role
• Opportunity to shape a high-level executive brand from the ground up
• Exposure to real estate, construction, and investment-focused leadership
• Clear expectations, systems, and growth potential

📩 How to Apply

Please submit:

1. Your resume
   
2. Portfolio