Brand & Partnerships Lead

Company Description

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia.

The Role

The BRAND & PARTNERSHIPS LEAD will work closely with our Business Unit Head to drive brand consistency, internal and external communications, and marketing initiatives that strengthen the company’s reputation and support business growth. This role oversees brand strategy, campaigns, content execution, and partnerships in collaboration with internal teams and external partners.

The Team

WorkAbroad (WA) is the leading job portal for aspiring Overseas Filipino Workers (OFWs). For the past 20 years, we have been committed to improving accessibility to overseas jobs for Filipinos, with great prioritization of their safety - all jobs advertised on our site are approved by the Department of Migrant Workers (DMW, formerly POEA). SeamanJobsite (SJ) is a sub-brand of WorkAbroad that focuses solely on the sea-fairing workforce. Both WA and SJ are fully owned by SEEK.

At WorkAbroad, we value our culture and the way we work together to get stuff done. You will work with a group of hardworking, fun, and caring people who will support you to have meaningful and purposeful career.

Our dedication to fostering a work environment where people feel like they’re making a difference every single day has helped us maintain a leading job portal in the Philippines. In other words, people like to come here - and we’re proud of that!

Job Description

Your day-to-day will include:

• Brand & Strategy
  • Lead and strengthen brand identity, messaging, and visual consistency across all channels.
  • Manage the end-to-end customer funnel: branding, awareness, conversion, and retention.
  • Drive go-to-market plans for new features and campaigns (digital, sales-driven, events, PR).
  • Create compelling brand stories, content direction, and executive-level presentations.
  • Ensure all brand initiatives align with business goals and user needs.

• Partnerships (Government & Strategic Institutions)
  • Build and manage relationships with government agencies
  • Develop partnerships with industry associations, training centres, NGOs, and private sector groups
  • Lead co-branded programs, joint campaigns, and strategic activations that strengthen our OFW ecosystem
  • Serve as the brand’s representative in events and external engagements

• Team Leadership & Collaboration
  • Provide guidance and mentorship to team members or cross-functional contributors handling on-ground events, creative content, or digital marketing tasks
  • Liaise with Sales, Customer Experience, and Web Development Team to ensure cohesive storytelling and aligned communications across departments

You’re a hands-on communicator and creative strategist who can move between high-level planning and day-to-day execution. You understand how to tell a compelling story that connects our brand, business, people- even with a lean or cross-functional setup.

Qualifications

• Bachelor's degree in Business, Marketing, or any related field
• 5+ years of experience in brand, communications, marketing, or partnership roles
• Strong background in project management and cross-functional collaboration
• Proven ability to translate strategic goals into clear and engaging messages

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with a diverse group of backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable approach but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

SEEK is committed to operating sustainably and is preparing for the impacts of climate change and the transition to a low-carbon future, and is working to minimise its environmental impacts which includes a long-term emissions reduction target of net zero by FY2050.