Senior Marketing Manager, Customer Brands

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary:

The Senior Marketing Manager, Customer Brands is a strategic and execution -oriented leader responsible to lead the growth, positioning and performance of a portfolio of private label/customer brand contact lenses.  This role is responsible for brand ownership, customer-specific marketing strategy, product lifecycle management, cross-functional collaboration and end-to-end execution to support strategic customers. 

The ideal candidate brings strong experience managing B2B marketing in a regulated healthcare or medtech environment and understands how to tailor brand value across multiple customers and audiences. 

Brand Portfolio & Product Management

• Own the brand’s positioning, value proposition and portfolio strategy, including brand P&L.
• Define strategy for sales enablement tools, training and rep engagement, prioritizing market and customer needs.
• Partner with professional affairs for key opinion leader relationships and medical/clinical education initiatives.
• Lead budget management and marketing spend efficiency.
• Lead the positioning, strategy, financial performance and roadmap for growth for a portfolio of private label brands across multiple customer segments.
• Develop compelling brand stories, visual identity, and packaging strategy aligned with customer branding needs.
• Partner with Regulatory, Product Management, and Supply Chain to ensure label compliance and product lifecycle alignment.
• Conduct market and competitive analysis to identify white space opportunities, pricing strategies, and portfolio expansion.

Forecasting and Demand Planning:

• Own brand level forecasting and volume planning in partnership with finance, sales and supply chain.
• Review and approve forecasts, aligning with brand strategy and P&L goals.
• Use insights and data to guide brand positioning and future planning.
• Evaluate multiple business scenarios for launches, promotions or portfolio changes.
• Own annual fiscal sales budgets and demand forecasts for all managed products.

Customer & Channel Marketing

• Customize programs to align with specific partner or private label customer goals, including launch plans, promotions, and training support.
• Collaborate with Account Managers and Sales to drive growth and ensure brand alignment across customer programs.
• Manage customer onboarding and asset delivery processes for brand-specific content and packaging updates.

Marketing Communications:

• Support the execution of brand messaging across customer channels.
• Direct creative agency partners to deliver impactful, insight-led content and campaigns.
• Champion the brand voice and identity, ensuring consistent expression across all experiences and channels.

Digital & E-commerce Strategy

• Support the customer in the development and execution of digital marketing strategies to support customer-branded campaigns across all channels.
• Use analytics to monitor online performance and inform campaign adjustments and channel prioritization.
• Support digital toolkits, landing pages, and self-service content portals for key customers.

Cross-Functional Leadership

• Coordinate with Product, Regulatory, Legal, Supply Chain, and Commercial teams to align strategy and ensure compliant execution.
• Partner with creative and digital agencies or internal teams to deliver effective brand and campaign assets.
• Lead internal stakeholders in key go-to-market initiatives and customer marketing engagements.
• Ensure all marketing content and claims meet regulatory and compliance standards.

Performance Measurement & Optimization

• Establish and track KPIs for brand and campaign performance.
• Monitor sales, share, conversion, margin and customer engagement metrics.
• Leverage insights and testing to refine messaging, creative, and tactics for better ROI.
• Regularly report results to leadership and recommend strategic adjustments.

Category and Customer Expertise

• Build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that inform development of CVI customer marketing strategies and programs, and influence brand, marcom, and professional affairs plans.
• Build and maintain profiles of key customers, making use of primary and secondary data, to inform channel and customer strategies.

Team Leadership & Development

• Coach and develop junior marketers, fostering strategic thinking, and executional excellence.
• Support planning, cross-training, and a strong internal marketing culture, centred on accountability and innovation.

Travel Requirements:

• Travel: predominantly domestic, approximately 30%.

Knowledge, Skills and Abilities:

• Superior influencing and relationship-building skills, both with customers and internal stakeholders, which allow achievement of strategic and business goals. 
• Strong analytical, project management and organization skills
• Ability to manage brand P&L
• Experience in managing advertising, promotion, and other marketing vendors, including selection of same.
• Experience with CRM, marketing automation and sales enablement platforms such as SFDC and Showpad, etc.
• Hands-on go-getter, willing to roll up his/her sleeves and personally act to drive success.
• Demonstrated leadership skills; ability to manage diverse, remote, and cross-functional teams inside & outside of CVI.
• Effective negotiating skills.
• Excellent written, oral and presentation skills. Prior experience developing and presenting trade presentations and account planning tools and templates.
• Proficiency with office software including Microsoft Office and Outlook

Work Environment:

• Office-based with some travel to other CVI locations, customer sites and industry events.
• Sedentary to light physical effort necessary to perform the job. 
• There will be extended periods of sitting and using a computer.

Experience:

• 5-10 years relevant experience in brand management, marketing or related role
• Experience managing private label or B2B brand portfolios
• Background in medical devices, diagnostics, vision care or regulated healthcare industries preferred
• Knowledge of FDA regulations, labeling, and compliance for healthcare marketing

Education:

• Bachelor’s degree in marketing, business or related field required; MBA/MS preferred.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $145,000.00 and $200,000.00 per year and may include cost of living adjustments.  The actual base pay includes many factors and is subject to change and modification in the future.  This position may also be eligible for other types of compensation and benefits.

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