Brand Manager

The company is a well-established organisation within the game reserve space

Key Responsibilities

• Brand Strategy: Evolve the brand's positioning to align with the ultra-luxury market while maintaining authenticity and heritage.
• Digital & Web Presence: Oversee website redevelopment and digital platforms with a refined luxury aesthetic.
• Public Relations: Lead impactful PR campaigns locally and internationally, securing top-tier media exposure.
• Guest Experience: Ensure consistency in brand messaging across all customer touchpoints - from digital discovery to on-site experience.
• Creative Direction: Oversee visual identity, storytelling, and content creation across social, print, and experiential platforms.
• Partnership Management: Collaborate with agencies, photographers, and content creators to bring the brand vision to life.
• Market Insight: Stay ahead of luxury market trends and translate insights into actionable strategies

Job Offer

• Location: Pretoria
• Work model: Hybrid (remote work options available)
• Work cycle: Monday-Friday, with standby on select weekends and public holidays
• Travel: Required to visit lodges and attend in-person meetings

Remuneration:

• Market-related monthly package (based on experience and qualifications)
• Provident fund and dreaded disease cover
• Eligible for performance-based incentives after 12 months of employment

Start Date: January 2026

We encourage enthusiastic and qualified candidates to apply for the exciting Brand Manager position and contribute to the success of the marketing and agency department.

Education:

• Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field.

Experience:

• Minimum of 5 years' experience in brand management, ideally within luxury travel, hospitality, lifestyle, or premium consumer goods sectors.
• Demonstrated success in building or evolving a luxury or premium brand with measurable results.
• Proven experience in PR, digital marketing, creative campaigns, and brand partnerships.
• Exposure to website redevelopment, digital UX projects, or luxury positioning.
• Experience engaging global or high-net-worth (HNW/UHNW) audiences is a must

Technical Skills:

• Strong grasp of brand strategy, customer journey mapping, and positioning frameworks.
• Familiarity with PR tools, analytics platforms (e.g., Google Analytics, SEMrush), and brand performance metrics.
• Competence in creative direction, including briefing designers, content creators, and photographers.
• Understanding of luxury marketing principles, such as exclusivity, sensory storytelling, and experiential branding.

Additional Requirements:

• Proven experience in luxury or ultra-luxury branding, preferably in hospitality, travel, or lifestyle industries.
• Exceptional storytelling ability - both visual and strategic.
• Deep understanding of affluent consumer behaviour and how to reach HNW audiences.
• Strong project management skills and ability to work across diverse teams.
• A passion for South Africa and the African bush, with a desire to showcase its beauty to the world.
• Strong business acumen and administrative experience.
• Ability to work under pressure, manage multiple priorities, and operate independently.