Our client based in Cape Town is looking for an experienced Brand Manager to join their dynamic team.
Experience and Requirements:
3-Year Degree in Marketing or Communications
8- 10 years experience in brand management with at least 5 years in depth experience coordinating brand marketing activities and campaigns
Experience managing a brand across multiple markets
Experience in the sports betting industry is an advantage
Duties & Responsibilities
Duties of the role will include but is not limited to:
Work alongside the Chief Marketing Officer and Creative Director to develop the Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings
Define and manage brand communication strategy using a variety of media, initiatives and campaigns
Own the development and messaging of brand narrative
Recommend strategies to position the brand for growth and for increasing brand salience
Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards
Create innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaigns
Research and analyse industry trends, consumer insights and public perceptions on a regular basis, and ensure the brand is positioned correctly, translating brand elements into plans and go-to-market campaigns
Work alongside agencies, to monitor product distribution and consumer reactions through focus groups and market research
Collaborate with properties to identify and unlock opportunities, including branding, marketing and activations, joint promotions, retail and other opportunities to grow the presence
Develop a marketing calendar for inclusion / participation at the properties
Manage the design, delivery and sign off of collateral (videos, billboards, screens, physical branding elements)